Rokt, the global leader in ecommerce unlocking real-time relevance in the moment that matters most, and Oracle Red Bull Sim Racing today announced the launch of their all-female iRacing team. This initiative builds on the success of Rokt the Rig, a program designed to create more opportunities for female sim racers and will provide aspiring female sim racers with professional coaching and the opportunity to compete in major iRacing events. To celebrate the launch of the Rokt Red Bull Sim Racing Team and their continued commitment to fostering diversity in motorsports and STEM, Rokt and Red Bull Racing Pepe Jeans Academy Programme will ring the opening bell at the Nasdaq MarketSite in Times Square on Wednesday, March 12.
“We’re excited to take the next step in our mission to create more opportunities for women in sim racing,” said Elizabeth Buchanan, Chief Commercial Officer Rokt. “By combining Rokt’s expertise in technology with Oracle Red Bull Racing’s leadership in motorsports, we’re helping female drivers develop their skills and compete on a global stage.”
An open trial process will kick off this month through the Oracle Red Bull Sim Racing Discord community. Selected drivers will receive top-tier training to prepare for a summer race debut. The program will be supported by a dedicated group focused on improving the performance of the selected sim racing drivers, including some members from Red Bull Technology Group.
Annemarie D’Alessandro, a standout from Rokt the Rig, has been confirmed as a key driver, with additional spots open for female racers. The team’s car livery, designed by a female-led creative team, will feature Rokt’s signature branding alongside Oracle Red Bull Sim Racing’s aesthetic.
Representation is critical in sim racing, and we’re proud to work with Rokt to support female drivers and engineers,” said [Julia George, Director of Partnerships, Oracle Red Bull Racing]. “With the backing of world-class coaching and training, this initiative will help open doors for more women in competitive sim racing while also creating future role models in the sport.”
Rokt is the official team partner of Oracle Red Bull Racing’s Formula 1 Team, Oracle Red Bull Sim Racing, and the Red Bull Racing Pepe Jeans Academy Programme for F1 Academy. Through this partnership, Rokt and Oracle Red Bull Racing have worked together to foster greater diversity in motorsports and STEM, including the launch of Rokt the Rig as well as the co-creation of “Driven Beyond Limits,” a video series highlighting female engineers from Oracle Red Bull Racing.
Female sim racers interested in joining the team can sign up for open trials via the Rokt Discord link. From there entrants should head to the gaming section and raise a ticket for Rokt the Rig.
About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt’s AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world’s leading companies including Live Nation, Macy’s, AMC Theatres, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com.
