Press Releases
GIBSON x LOOG UNVEIL FOUR, THREE-STRING ELECTRIC GUITARS TO INSPIRE A NEW GENERATION OF PLAYERS
| The iconic global music brand Gibson® and the award-winning children’s guitar brand Loog® proudly announce the launch of the Gibson x Loog collection: a line of four small, three-string electric guitars inspired by the legendary Gibson Les Paul™ and SG™, which have provided the soundtrack to our lives for more than seven decades in the hands of countless music legends. Developed to make learning guitar fun, easy, and accessible, the Gibson x Loog guitars bring Loog’s beginner-friendly three-string format to iconic Gibson designs. These instruments, specifically designed for kids, are small in size yet powerful in sound, without compromising on quality or style. All models are available globally now for $229, on www.loogguitars.com, www.gibson.com, and via select retailers worldwide. |
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| Above: Gibson x Loog (L-R) Les Paul in Frost Blue, SG in Cardinal Red, Les Paul in TV Yellow, and Les Paul in Shell Pink. The new lineup includes the following four Gibson models: Gibson x Loog Les Paul, TV Yellow |
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| The guitars are half-scale, three-string versions of the most iconic Gibson electric guitar models, tailored for children but crafted with real guitar components and stage-worthy finishes. The three-string setup simplifies chords, allowing kids to play songs on day one and build confidence fast. Each guitar comes with Loog’s signature learning tools, including flashcards, an app with video lessons, and a Gibson x Loog activity book. “Getting to collaborate with Gibson has been such an incredible experience and honor for us,” says Rafael Atijas, Founder and CEO of Loog Guitars. “These are the guitars we all drool over—the Les Paul, the SG—and now we’ve had the chance to work with the Gibson team to bring them to life in a way that’s approachable and inspiring for kids. It’s been a pleasure, a joy, and honestly, a real privilege.” “One of the things I’m most excited about is the Gibson x Loog activity book that comes with every guitar,” Atijas adds. “To think that, thanks to it, a six-year-old will be able to differentiate between Gibson models, learn the story behind the Les Paul, know what a TV Yellow finish is, and even recognize a Gibson headstock from a mile away… how cool is that!?” “We are very proud and excited about our collaboration with Loog, which lets us introduce the next generation to the world of Gibson in a fun, accessible way,” says Mat Koehler, Vice President of Product at Gibson. “The Gibson x Loog guitars utilize our iconic colors and shapes with Loog’s intuitive three-string format to inspire young players to begin their musical journeys.” Watch/share the Gibson x Loog animated video HERE. |
| Learn more about the creation of the Gibson x Loog guitars and hear them in action HERE. |
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| Above: Kids enjoy the new Gibson x Loog Les Paul, Shell Pink. |
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| Above: Kids play the Gibson x Loog Les Paul, TV Yellow. |
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| Above: Gibson x Loog case candy includes Loog’s signature learning tools, including flashcards, an app with video lessons, and a Gibson x Loog activity book. |
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| Above: Gibson x Loog guitars (L-R) Les Paul in TV Yellow and the SG in Cardinal Red. Loog: LOOGGUITARS.COM | X | IG | FB | TT | YT Gibson: GIBSON.COM | X | IG | FB | TT | GIBSON APP | GIBSON GARAGE NASHVILLE | GIBSON GARAGE LONDON | GIBSON CERTIFIED VINTAGE | GIBSON RECORDS | GIBSON GIVES | GIBSON TV Epiphone: EPIPHONE.COM | X | IG | FB | YT Kramer: KRAMERGUITARS.COM | X | IG | FB | YT MESA/Boogie: MESABOOGIE.COM | X | IG | FB KRK: KRKMUSIC.COM | X | IG | FB | YT Maestro: MAESTROELECTRONICS.COM | IG |
| About Loog Guitars:Loog is an award-winning line of guitars designed to make it fun and easy for children to play music. The company was born from a master’s thesis project by founder Rafael Atijas at New York University, and in 2011, it launched its first three-string guitar through Kickstarter. Today, Loog offers a full range of acoustic and electric guitars and apps used by hundreds of thousands of families around the world—and even by musicians like Jack White and members of The Rolling Stones. About Gibson:Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by all Gibson brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, X and Facebook, and visit us at the Gibson Garage Nashville and the Gibson Garage London. |
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