Xtreme Takes Opportunity to the Limit With a Sharp New Identity and Bold New Products for 2026
— Xtreme®, the lifestyle-focused manufacturer and marketer of smart consumer tech for real life that delivers uncomplicated high performance and value, is debuting a bold new brand identity and even bolder new products at CES 2026 in Booth #19526, LVCC Center Hall.
Part of the JEM Global family of brands, the new Xtreme brand identity – anchored in elevated design, improved functionality, and accessible performance – sets the stage for a new generation of products built for today’s fast-moving consumer tech landscape, according to JEM Global CEO Elie Chemtob.
“Xtreme, one of JEM’s most valued homegrown consumer brands, is entering a new era, one where design, functionality, and accessibility come together to meet the needs of everyday consumers,” said Chemtob. “This new generation of Xtreme products reflects a sharper, more modern identity that will give retailers fresh opportunities to drive sell-through across multiple categories. It’s a major step forward in JEM’s dual strategy to both grow and expand our own brands while strengthening and reimagining iconic brands consumers recognize and trust.”
Driven by the new brand challenge to “Go Get Xtreme,” the new identity emphasizes real-world usability, elevated aesthetics, and dependable performance – without luxury-tier pricing. The new Xtreme product roadmap focuses on practical, cross-category solutions that fit seamlessly into daily life, offering retailers a stronger, more compelling presence on shelves and endcaps.
Xtreme’s CES 2026 new product introductions include the new Xtreme 4-in-1 Jump Starter with Air Compressor that features a high power jump starter that can revive dead or weak vehicles, SUVs, and motorcycle batteries at 1,000A peak current; an adjustable air compressor that will quickly inflate tires and sports balls up to 150psi; an 8,000mAh USB-A power bank to recharge smartphones, tablets, and other devices; and a built-in, three-mode COB flashlight.
Also making its debut is Xtreme’s new Cut & Link Lighting Strips that allow consumers to quickly and affordably enhance all their living spaces. Each strip includes a 4-foot, 11-inch USB cord and a 24-volt power adapter. Consumers can easily connect the strips to create vibrant and moving lighting effects with four built-in lighting modes.
Xtreme’s 2026 direction builds on its established footprint across essential consumer tech categories, including charging solutions and cables, Bluetooth speakers and audio accessories, device mounts and stands, LED lighting and ambient décor, smart accessories and connected lifestyle essentials, as well as mobile gear and everyday carry tech.
Each category plays a role in reinforcing the new Xtreme identity and provides retailers with a broad, cohesive assortment that can flex across price points, planograms, and seasonal resets.
The evolution of Xtreme supports the larger JEM Global mission to provide retailers a complete, cross-category destination for innovative new products backed by trusted brand names. Alongside AIWA, Armor All™, Black & Decker™, Energizer® Connect, Monster®, RCA®, and others, Xtreme strengthens JEM’s ability to offer retailers unified assortments with built-in consumer recognition and strong margin potential.
“Retailers want products that move, and they need products that immediately resonate with consumers,” Chemtob added. “Xtreme’s new identity and expanded direction are designed to deliver both.”
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About JEM Global
Founded in 1999 and headquartered in Woodbridge, NJ, JEM Global is a leading manufacturer of consumer electronics and accessories that are marketed under a portfolio of trusted, iconic brands, including AIWA, Armor All™, Barbasol®, Black & Decker™, Energizer® Connect, Monster®, RCA®, STP®, Xtreme®, PureSilk®, with more brands to come. With a global presence and corporate headquarters in New Jersey, JEM is now recognized as a leading global supplier to some of the world’s largest retailers, big box distributors, and electronics chains. JEM has authorized dealers and distributors throughout the USA and Canada and globally in Puerto Rico, Mexico, Europe, United Arab Emirates, New Zealand, and Australia. For more information, visit jemglobal.com.
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