VEVOR Concludes IFA Berlin 2026 Debut, Looks Ahead to Further European Expansion
VEVOR, a global home improvement brand serving more than 30 million households worldwide, concluded its first appearance at IFA Berlin on September 8, following five days of engagement with consumers, media, content creators and business partners.
VEVOR presented 20 products across tools and workshop, home and kitchen, and garden and outdoor categories, while outlining its next steps in Europe, including plans to open its first European store in France in 2027. Its IFA program extended beyond the stand through media and partner activities, creating opportunities for the company to engage directly with consumers and industry stakeholders from across Europe and other international markets.
IFA Berlin also provided a platform for VEVOR to share its longer-term plans for Europe. The company currently offers approximately 15,000 SKUs to European consumers and operates 22 warehouses across Europe, supporting local product availability and delivery. Alongside its e-commerce business and presence on major online marketplaces, VEVOR plans to continue developing its European logistics, customer service and after-sales support, while creating more opportunities for consumers to experience its products offline.
“IFA gave us an important opportunity to meet consumers, media and partners in person and hear directly from the European market,” said Shirley Liu, Head of E-commerce at VEVOR Europe. “Looking toward 2027 and beyond, we will continue strengthening our European footprint across online and offline channels, logistics and customer support. Our first European store in France opening next year will be an important next step in our long-term growth in the region.”
As VEVOR looks beyond IFA Berlin 2026, the company plans to continue participating in trade shows and offline events, providing more opportunities for consumers, media and industry partners to experience its products and learn more about the brand.
About VEVOR
VEVOR is a leading global home improvement brand serving more than 30 million households in over 50 countries. Built on the promise of Pro-Level Performance Without the Pro-Level Price, VEVOR designs and sells products across tools, garden and outdoor, automotive, storage and organization, and kitchen categories, supported by more than 200 warehouses and a catalogue of over 15,000 products. In March 2026, the company opened a 32,000-square-foot (2,973 m²) omnichannel flagship store in Houston, Texas.
