TIDE FANS REJOICE: GE APPLIANCES IS THE FIRST TO INTRODUCE TIDE PODS™ DISPENSE IN TOP LOAD WASHERS
LOUISVILLE, Ky – October 31, 2019—The laundry team at GE Appliances, a Haier company is constantly innovating to find new ways to simplify the never-ending chore of laundry. This month, GE Appliances is launching the first Tide PODS™ Dispense in a top load, high-efficiency washer. The Tide PODS™ are placed in specially designed dispenser drawer and a dedicated water jet punctures the liquid laundry pacs. A shower quickly dissolves the detergent to optimize cleaning power and results, while remaining gentle on clothes.
“We want laundry to be as painless as possible for consumers, and getting clothes clean without having to overthink detergent measurement is one way to streamline the task,” said David Wilson, senior commercial director of laundry at GE Appliances. “Tide PODS™ Dispense exemplifies the easy-to-use nature of our laundry solutions.”
GE Appliances adds Tide PODS™ Dispense to its roster of first-to-market innovations, joining previously released SMARTDISPENSE™ TECHNOLOGY, an intelligent dispenser that holds up to 48 loads of detergent (75 ounces) and automatically dispenses the perfect amount of liquid detergent according to load size and selected cycle.
“When consumers combine the washer technology from GE Appliances with their Tide form of choice, POD’s or Liquid, they receive an easy and powerful one-step cleaning solution that delivers the results they need,” said Jennifer Ahoni, scientific communications manager, North America Fabric Care at Procter & Gamble.
This high-efficiency Tide PODS™ Dispense washer is available with and without an agitator. For larger capacity, the 4.8 cu ft. units use a low-profile infusor instead of a traditional agitator, which means more room for large loads and bulky items. Other stand-out features include:
- Quiet Wash: Enjoy a quieter wash and reduced vibration thanks to innovative Dynamic Balancing Technology.
- Beat Tough Stains: Easily remove five of the most common stains with preset modifications available on each wash cycle.
- Water Your Way: Options such as Deep Fill, Deep Rinse, Extra Rinse and Warm Rinse provide flexibility and remove detergent, fabric softener and stubborn soils.
- Connected: Built in WiFi technology. Enjoy the ultimate in convenience and the latest in technology with the ability to monitor and control your laundry from anywhere and receive real-time notifications and updates on your phone.
Now available in major retailers and local independent dealers, the GE® 4.8 cu. ft. Capacity Washer with Tide PODS™ Dispense and GE® 4.6 cu. ft. Capacity Washer with Tide PODS™ Dispense with a Dual-Action Agitator come in Diamond Gray and White and start at a suggested retail price of $849.00.
LAUNDRY KEYWORDS
High efficiency (HE): This comes down to how much water and energy a machine uses. Essentially every machine on the market today is HE. Energy usage is the best measure of efficiency. Energy Star is considered the gold standard. HE detergent is designed for machines that use less water.
High capacity: Capacity relates to the actual cubic space inside the drum. Anything over 4 cu. ft. would be considered large capacity. The largest machine from GE Appliances can hold up to 5.2 cubic ft of dirty laundry.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About GE Appliances
GE Appliances, a Haier company, creates “good things, for life” through our passion for great appliances and the happiness they can bring to every household. With the Monogram®, CAFÉ™, GE Profile™, GE®, Haier and Hotpoint brands, people have more choices for making their kitchens and homes amazing each day. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit www.geappliances.com/our-company.
