To be a successful real estate agent in the 21st century, you need to establish a social media presence—especially during these times, when many people are practicing social distancing due to the coronavirus. Social media is more valuable now than ever before, so discover the three social media platforms real estate agents need to be on.
Facebook is by far the most useful social media platform for real estate agents. Because there are so many active members on Facebook, you have an increased rate of exposure, which can translate to a good ROI. Facebook is a great way to showcase your listings and communicate with clients, and it’s easy to use.
One of the most important parts of real estate marketing is posting relevant content on social media. For real estate, Instagram is a great platform that visually grabs the attention of potential buyers when you share pictures and videos of your listings. Instagram doesn’t have as many users as Facebook, but it’s a great way to target a younger demographic.
The first two social media platforms we mentioned center on marketing, but LinkedIn is incredibly useful for networking with other people within your industry. It’s never a bad idea to increase the number of connections you have. What many people don’t realize is that there’s also room to find potential clients within those connections, so don’t limit yourself to the industry you’re in.
Social media is a great way to stay connected with potential buyers in a quick and efficient way, which is why the real estate industry benefits so greatly from it. Since you may be working from home for the next few months, now is as good a time as any to try these social media platforms real estate agents need to be on.
