To date, however, the success has remained far below the manufacturers’ expectations.
The big players in this market are trying hard to find a solution, but will they really agree to change their business model and stop collecting data?
Ultimately, data storage is the basis of their success, and this gives rise to the reasons why smart home and IoT solutions have not yet had the desired success.
Customers are not ready to let the smart devices spy on their lives.
In order for the devices to be able to be used, however, the registration of personal data and a constant internet connection are essential. At the same time, this creates the risk of hacker attacks, as the trend is increasing.
Sure, there will be further improvements in data protection and against hacking attacks.
But it is foreseeable that the data collection and the evaluation for the company’s own purposes will not end; the thought of knowing about every step the user takes and, for example, irradiating him with tailored advertising is too tempting.
This is the initial problem that the 10-person team at DST Direct Smarter Technology Inc. faced. DST is a Startup company, the team started his work in 2016, the company was founded in 2019.
The development of uncomplicated, intelligent IoT and smart home technology is the business.
After 4 years of development and intensive market tests, DST is presenting a completely different technology and a wide range of innovative products at this year’s CES.
These mature products make it possible that the user is not dependent on the servers and the good will of the big player.
No registration is required to use the products, no data is collected, and there is no constant internet connection required.
The main difference is: the intelligence is in the product and on the user’s smartphone, i.e. always in the hand and under the control of the owner. The new radio technology is based on the Bluetooth BLE standard, a new radio protocol called Bluetosec, enables the devices to work directly with the smartphone, on site or via the secure M2M cellular network in the
4G / 5G area.
The new radio technology enables products that were previously not possible. Uncomplicated to use, usable anywhere, with the highest level of data and hacker protection.
The future will show whether DST can hold its own as David against the Goliaths of the industry. But the chances are good, because all the disadvantages of today’s technology have been eliminated and ultimately the customer always decides on success.
