Do you have dreams of becoming an entrepreneur? Maybe you are not sure what type of business to start. A plumbing business is an idea you should think about. After all, everyone needs a plumber sooner or later.
Ideally, you should have some plumbing skills yourself. However, you don’t have to be a plumber, you just need to employ the right people and know the basics yourself.
What you do need to have is business savvy and knowledge of social media to promote your plumbing business. Here is a look at some best practices when it comes to effectively using social media to grow your business.
Select the Right Platforms
There are many social media apps to choose from and it can be a bit confusing to know which one to focus on especially when you have limited resources.
The list of social media sites grows daily. When trying to determine which platform is best for your business you need to consider the type of customers that you have.
It is important to create an account on a platform that your target audience uses on a regular basis. This means that it will be easier to connect with them. For a plumbing business, the best platforms to use are Facebook and Instagram.
The reason why these platforms are the best option is because of the large user base and the ability to create ads that can laser-target local customers.
Create a Calendar for Your Posts
To consistently post on social media and get traffic you need to have a schedule in place. The last thing you want to do is be scrambling to create content on a regular basis.
Plan your posts ahead of time and make sure that your post is not too sales-driven and promotional. You want to be helpful to those who follow your accounts, not seem as if you are always trying to sell them your service.
Use Video
Video is extremely powerful and it is something that you should make use of to promote your plumbing business.
Creating helpful how-to videos about how to solve common plumbing problems is one of the best ways to make your account the place where people come when they want to troubleshoot common plumbing problems.
Show behind the scenes footage of the day-to-day activities in your business. For example, you could show them how you maintain your company equipment using industrial fluid such PEAKHD, highlight members of staff on different days, show them throwback pictures if you have them of the early days of the company.
Try to pull your audience into the intimate life of your company.
Respond Positively to Negativity
Even with your best efforts, you may not get all positive comments on your social media accounts. You may encounter people who are upset and who become argumentative. They may have negative things to say about your company.
The best thing you can do is to respond in a kind manner to prevent things from escalating. Engage and apologize to the person publicly. Remember, your reputation is at stake.
Expand Your Reach
Expanding the reach of your plumbing business with social media is one of the best investments you can make in the growth of your business.
Social media has the potential to drive targeted traffic on a consistent basis to your business. Once you master it you will see your business grow very quickly.
