The Jeep Wrangler has been named the 4×4 of the Year by the Off-Road Expo. The announcement of the inaugural award was made by Bonnier, producers of the Off-Road Expo during the annual SEMA Show in Las Vegas.
The Off-Road Expo 4×4 of the Year was determined by the results of a survey of the off-road industry, including Exhibitors at both Off-Road Expo events this year, as well as by vehicle counts at those events. The results determined that the Jeep Wrangler is the most customizable, accessory-friendly 4×4 platform, representing the best business opportunity for the Off-Road industry for the next 12 months and the vehicle with the most accessory and customization options for consumers.
Off-Road Expo hosts annual events at the Fairplex in Pomona, California and Phoenix Raceway in Avondale, Arizona where off-road parts manufacturers, distributors, retailers, fabricators, racers, media, buyers and more come together to kick-off their outdoor seasons.
“On behalf of the off-road industry and Off-Road Expo, we are thrilled to present the first-ever Off-Road Expo 4×4 of the Year Award to the Jeep Wrangler,” said Jonathan Moore, Executive VP, Events, Bonnier. “There are many capable 4×4 platforms available to off-road enthusiasts, but the Wrangler represents the best platform for prosperity in the next year.”
“The ability to customize a Jeep Wrangler and make it their own is one of the many things our Jeep enthusiasts love about the Wrangler 4×4,” said Jim Morrison, Senior Vice President and Head of Jeep Brand North America. “To be recognized as the 4×4 of the year by Off-road Expo with its inaugural award is third-party confirmation that the off-road community also sees the value Wrangler delivers.”
For more information on the Off-Road Expo, visit www.offroadexpo.com. For more information on Bonnier Corp., visit www.bonniercorp.com.
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About Bonnier
Bonnier is an outdoor adventure company that fuels passion for fishing, boating, sailing, motorsports, hunting and travel. Bonnier has the nation’s leading portfolio of experiential events and iconic media brands in the marine category, and an extensive series of nationwide motorsports and hunting events. Publisher of Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World and Sailing World, Bonnier produces award-winning SFTV television programming, and hosts world-class fishing tournaments, sailing regattas and educational events across the US and in Mexico, Bermuda, Guatemala, Costa Rica, Australia and the Virgin Islands. Bonnier is owned by Sweden-based Bonnier AB, a globally operating conglomerate with more than 200 years in publishing.
