Automotive Upgrades

Ben11/08/2019
0 900

Cooper Tire Unveils New Discoverer EnduraMax™ Tire at SEMA Show November 5 through 8

FINDLAY, Ohio, Nov. 5, 2019 – Cooper Tire today introduced its latest innovation in all-season SUV tires in booth #43019 at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The new Cooper® Discoverer EnduraMaxTM tire is designed to tackle the kind of rough roads that chew up tires and can be found just about everywhere throughout the U.S.…
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Ben11/08/2019
0 694

TEKONSHA Launches Digital IN-DASH Prodigy iD Brake Control with EDGE Bluetooth Technology

Horizon Global Corporation (NYSE: HZN), the world’s leading manufacturer of branded towing and trailering equipment, is launching the all-new Tekonsha Prodigy iD Brake Control featuring EDGE Technology – the first in-dash, Bluetooth-enabled brake control technology of its kind. A revolutionary concept in brake control technology, the Prodigy iD with EDGE technology features a first ever Bluetooth enabled in-dash unit with…
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Ben11/08/2019
0 752

DS18 Introduces Versatile FRX 4k4 Amplifier with Big Power and Low Harmonic

Miami, FL-Ds18 has another home run for all the pro audio fans out there wanting big power. We have developed another FRX amplifier that is jammed packed with all our latest technologies and the most versatile FRX amplifier to date. The new DS18 FRX 4k4 comes in 4 channel and each channel is 1 ohm stable. On our dyno, we showed 1010×4@1ohm…
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Ben11/08/2019
0 832

A SEMA First? LINE-X Franchise Collaborative SEMA Build – ‘Road To SEMA RAM’ – Customized At Six Different Franchise Locations While Headed To Las Vegas

HUNTSVILLE, Ala., Nov. 5, 2019 /PRNewswire/ — LINE-X – a global leader in powerful protective coatings and first-rate truck accessories, kicked off the 2019 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas by doing something a little different. As many companies scrambled to complete their vehicles to transport to Las Vegas, LINE-X made 2019 the year they would do a complete vehicle build dubbed the “Road to SEMA RAM”…
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Ben11/07/2019
0 418

Hankook Tire Unveils All-New Off-Road Tire

NASHVILLE, Tenn., Nov. 4, 2019 /PRNewswire/ — Hankook Tire offers outdoor enthusiasts an all-access pass to adventure with the all-new Dynapro MT2 (RT05). As the successor of the popular off-road-focused Dynapro MT, the Dynapro MT2 is equipped with the latest innovations from Hankook Tire, making it the most capable and extreme off-road tire Hankook has ever offered. Hankook Tire offers outdoor enthusiasts…
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Ben11/07/2019
0 1,099

Boosting its Aftermarket Portfolio: BorgWarner Highlights New AirWerks® Upgrade Turbocharger at 2019 SEMA Show

AUBURN HILLS, Mich., Nov. 4, 2019 /PRNewswire/ — Continuing its legacy of delivering top-of-the-line performance aftermarket turbochargers, BorgWarner announces the production of its AirWerks® upgrade turbocharger for the 3.5-liter EcoBoost® engine in Ford F-150 trucks. Designed as a bolt-on solution that requires minimal changes, this application delivers enough power to satisfy the most avid performance enthusiast. The new turbocharger offering will be showcased at…
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Ben11/07/2019
0 441

Nexen Tire Launches All-New Grand Touring Passenger Tire ‘Roadian GTX’ at SEMA 2019

DIAMOND BAR, Calif., (Nov. 5, 2019) — Nexen Tire America, Inc. announced the global debut of the all-new Roadian GTX grand-touring tire at this year’s Specialty Equipment Manufacturing Association (SEMA) Show. The highly anticipated Roadian GTX encompasses all the company’s latest technological advances in tire development and manufacturing and will cater to the small crossover- and midsize-SUV segments. Nexen set out to develop one…
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Ben11/07/2019
0 393

Acura Pushes Android Auto Integration Update Over-the-Air to Third Generation RDX

TORRANCE, California, Nov. 4, 2019 /PRNewswire-HISPANIC PR WIRE/ — Android Auto™1 integration is now available for all 2019 and 2020 model year Acura RDX vehicles in the U.S. free of charge via an over-the-air update. The system update also includes a variety of feature and performance enhancements to elevate the overall RDX user experience. Android Auto™ integration is now available for all 2019…
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Ben11/07/2019
0 436

Rockford Fosgate® Introduces New Audio Kits For Harley-Davidson® Road King® Motorcycles

TEMPE, Ariz., Nov. 4, 2019 /PRNewswire/ — Road King riders can now experience great Rockford Fosgate audio out on the open road. Rockford Fosgate the industry leader in high-performance audio systems, is proud to announce its new line of audio kits purpose built for Harley-Davidson Road King motorcycles. With an MSRP of $1199.99, the Road King kits are expected to begin shipping by…
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Ben11/07/2019
0 563

Rockford Fosgate® Introduces Next Generation of Marine Speakers And Subwoofers featuring Color Optix™ RGB LED Lighting

TEMPE, Ariz., Nov. 4, 2019 /PRNewswire/ — Boaters rejoice! New Color Optix™ loudspeakers deliver loud, clear, accurate sound and light the way for your journey. Rockford Fosgate the industry leader in high-performance audio systems, is excited to announce the launch of the new M1 and M2 Series speakers and subwoofers. The full line of Element Ready™ products are designed to pair with the…
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