Automotive Upgrades

Cooper Tires

Cooper Tire Unveils New Discoverer EnduraMax™ Tire at SEMA Show November 5 through 8

Prodigy

TEKONSHA Launches Digital IN-DASH Prodigy iD Brake Control with EDGE Bluetooth Technology

DS18

DS18 Introduces Versatile FRX 4k4 Amplifier with Big Power and Low Harmonic

Line-X

A SEMA First? LINE-X Franchise Collaborative SEMA Build – ‘Road To SEMA RAM’ – Customized At Six Different Franchise Locations While Headed To Las Vegas

Hankook

Hankook Tire Unveils All-New Off-Road Tire

BorgWarner

Boosting its Aftermarket Portfolio: BorgWarner Highlights New AirWerks® Upgrade Turbocharger at 2019 SEMA Show

nexen

Nexen Tire Launches All-New Grand Touring Passenger Tire ‘Roadian GTX’ at SEMA 2019

Acura

Acura Pushes Android Auto Integration Update Over-the-Air to Third Generation RDX

Rockford Fosgate

Rockford Fosgate® Introduces New Audio Kits For Harley-Davidson® Road King® Motorcycles

Rockford Fosgate

Rockford Fosgate® Introduces Next Generation of Marine Speakers And Subwoofers featuring Color Optix™ RGB LED Lighting