The Bar
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Bulleit Frontier Whiskey Unveils Doing Over Dreaming Creative Campaign: Championing The Restless Creators Who Get. Sh*t. Done.
The world is full of big talkers. But at Bulleit Frontier Whiskey, we know talk is cheap. We are a brand built on the notion of doing over dreaming and backing the ones who are turning their ideas into action. That’s what inspired Bulleit to launch its newest creative campaign, Doing Over Dreaming, a platform that salutes the moments when ideas get sparked over a drink,…
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PATRÓN® TEQUILA REIMAGINES ITS ICONIC BOTTLE AND PACKAGING FOR THE FIRST TIME IN 36 YEARS
PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the number one super-premium tequila* was introduced to the world in 1989. PATRÓN® Tequila Reimagines Its Iconic Bottle and Packaging For the First Time in 36 Years On shelves now and rolling out across global markets this fall, this revitalized design will…
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MAESTRO DOBEL TEQUILA AND DEFENDING CHAMPION ARYNA SABALENKA RETURN TO THE US OPEN, SERVING “DRINKS ON US” ALL TOURNAMENT LONG
Maestro Dobel® Tequila, the “Official Tequila” of the US Open, invites fans to enjoy “Drinks on Us” as it returns for another year of championship-level celebration alongside the tournament’s defending champion and world’s #1 women’s tennis player, Aryna Sabalenka. Aryna Sabalenka, Dobel Tequila’s Maestra Ambassador, Offers New Yorkers “Drinks on Us” with a bottle of Maestro Dobel Diamante Cristalino Tequila The Dobel…
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Penelope Bourbon introduces the 2025 Estate Collection
Award-winning Penelope Bourbon announced its 2025 Estate Collection – a bold array of five distinct expressions with minimum age statements of 10 years – for fans of premium and ultra-premium straight bourbon whiskey. The expanded collection includes a reimagined Founders Reserve Kentucky Straight Bourbon Whiskey, the introduction of new Omega Straight Bourbon Whiskey finished in Omega French Oak barrels, and the award-winning Single Barrel…
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Crown Royal Chocolate Flavored Whisky Debuts Nationwide With Endless Pairing Possibilities
Building its celebrated portfolio, Crown Royal is unveiling its latest flavor, Crown Royal Chocolate Flavored Whisky. This limited-edition blend combines carefully selected Crown Royal whiskies with rich chocolate flavor for a velvety finish that pairs in ways you might not expect. Crown Royal Chocolate Martini featuring Crown Royal Chocolate Flavored Whisky. Crown Royal Chocolate Old Fashioned featuring Crown Royal Chocolate Flavored…
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Michter’s Continues Its Toasted Barrel Finish Series With Launch of 2025 Michter’s US*1 Toasted Barrel Finish Sour Mash
This September, Michter’s will release its US*1 Toasted Barrel Finish Sour Mash Whiskey. This whiskey is part of Michter’s series of whiskeys finished in toasted uncharred barrels. Michter’s Continues Its Toasted Barrel Finish Series With Launch of 2025 Michter’s US*1 Toasted Barrel Finish Sour Mash “In 2014 our Michter’s team didn’t realize that we were putting the Toasted Uncharred Barrel…
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KNOB CREEK® AND ELI MANNING RETURN WITH BOLD PICKS: A SEASON-LONG CELEBRATION OF FANTASY FOOTBALL AND UNWAVERING CONVICTION
As fans gear up for the 2025-2026 football season, Knob Creek®, a founding spirit of the James B. Beam Small Batch Bourbon Collection™ and a leader in American Whiskey, proudly reunites with legendary quarterback and two-time champion Eli Manning for the next evolution of Knob Creek® Bold Picks—a season-long recognition of the bold selections fantasy football fans are making in pursuit of…
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FOUR ROSES SET TO LAUNCH 2025 LIMITED EDITION SMALL BATCH ON SEPTEMBER 3
Four Roses Distillery announced the release of its highly anticipated 2025 Limited Edition Small Batch Bourbon, a standout expression from the award-winning Kentucky bourbon maker, releasing September 3rd. This marks the 18th edition in the annual series, featuring a unique blend of three bourbon recipes and four different batches, bottled at barrel strength. FOUR ROSES SET TO LAUNCH 2025 LIMITED EDITION SMALL BATCH ON SEPTEMBER 3…
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MAKER’S MARK CELLAR AGED RETURNS IN 2025 – A MASTERFUL BLEND OF THE BRAND’S OLDEST BOURBONS
Maker’s Mark®, the iconic Kentucky bourbon driven by the pursuit of better flavor and a better world, today announced the 2025 release of Maker’s Mark Cellar Aged: the global, limited-release expression that delivers the most mature whisky ever blended by the distillery. Now in its third year, Maker’s Mark Cellar Aged is aged to taste, not time – blending 11-, 13- and…
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818 Tequila Announces Release of 50ML Bottles of Reposado and Blanco on 8.18 Day
In celebration of 8.18 Day 2025, Kendall Jenner’s award-winning 818 Tequila is serving up something small, but delicious. For the first time ever, the brand announced the release of their 818 Minis- 50ML bottles of its signature Reposado and Blanco expressions – rolling out nationwide beginning in September. Also known as “shooters” or “nips,” these pocket-size pours deliver the same premium tequila that…
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