The Bar
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Old Forester’s Beloved Birthday Bourbon 2025: 12 years old, 92 proof and sweet mash
Old Forester is honored to release its most anticipated annual whisky: Birthday Bourbon. This year’s expression is 12 years old and 92 proof and the bottle offers a unique twist that sets it apart from previous years. In a rare departure from tradition, this year’s batch was created without the use of “setback” during fermentation — a standard practice that…
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Remus Repeal Reserve Series IX launches in tribute to Prohibition’s end
Remus Bourbon, the award-winning whiskey inspired by the roaring spirit of the Prohibition era, announced the release of Remus Repeal Reserve Series IX Straight Bourbon Whiskey. The highly anticipated annual release from the historic Ross & Squibb Distillery in Lawrenceburg, Indiana, is a rare bourbon comprising their best stocks. Remus Bourbon, the award-winning whiskey inspired by the roaring spirit of the…
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Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey Launches as Permanent Expression
The Jack Daniel Distillery today announced Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey will now be offered year-round as part of the Jack Daniel’s Single Barrel Collection. The permanent launch follows award-winning Heritage Barrel limited special releases in 2018 & 2019 that also utilized Jack Daniel’s distinct barrel toasting technique to create a unique and rich character. “The way…
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Barmen 1873™ Bourbon Debuts Limited-Edition Lainey Wilson Whirlwind World Tour Commemorative Bottle
Barmen 1873 Bourbon, a 92-proof blend of hand-selected straight bourbons from Coors Whiskey Co., is proud to announce the launch of a limited-edition commemorative bottle in celebration of its partnership with GRAMMY award winning country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour. This exclusive release brings together two American originals—one built on music,…
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Penelope Bourbon extends its line of award-winning ready-to-pour offerings with Black Walnut Old Fashioned
On the heels of its successful debut in the ready-to-pour market with its first-ever bottled cocktail, Peach Old Fashioned, Penelope Bourbon released its second award-winning handcrafted cocktail innovation – Black Walnut Old Fashioned. Perfect for summer occasions from backyard soirees to casual moments at home, Black Walnut Old Fashioned is Penelope’s latest modern take on the favorite classic cocktail. On the heels…
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21SEEDS Infused Tequila Unveils Unapologetic New Campaign and Brand Platform “Flavor, For Real”
21SEEDS, the award-winning, infused tequila brand is boldly reintroducing itself with its new campaign and brand platform, “Flavor, For Real.” The new, flavor-focused platform brings to life 21SEEDS’ signature portfolio of tequilas infused with the juice of real fruit. The new creative assets will be rolling out across digital platforms, social media and in-store displays nationwide. 21SEEDS Flavor, For Real…
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TEQUILA ZARPADO TURNS UP THE HEAT, LAUNCHES SPICY CAROLINA REAPER TEQUILA
Tequila Zarpado, a line of award-winning, small-batch premium Tequilas, today introduced its latest expression, Zarpado REAPER. The spicy Blanco Tequila is infused with a bold blend of Carolina Reaper and Habanero peppers. This is the first Carolina Reaper-infused Tequila to hit the market, and Zarpado’s fourth expression in their lineup of handcrafted Tequilas. Tequila Zarpado REAPER Like all Zarpado Tequilas,…
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Yellowstone Bourbon Launches Ready-to-Serve Cocktails
Yellowstone Bourbon, the historic bourbon brand known for its rich Kentucky heritage, announced the launch of Yellowstone Cocktails, a new offering of premium ready-to-serve cocktails. Made with award-winning Yellowstone Kentucky Straight Bourbon and all-natural ingredients, Yellowstone Cocktails feature modern flavors to meet the needs and tastes of today’s whiskey-drinkers, and cater to the increased demand of consumers looking for convenient, high-quality and…
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WE DUNKIN’® DID IT: KAHLÚA® AND DUNKIN’ STIR UP FIRST-EVER DUNKIN’ CREAM LIQUEUR
Kahlúa, the No. 1 coffee liqueur1, is teaming up with Dunkin’, America’s largest coffee and donuts brand, to introduce Kahlúa Dunkin’ Caramel Swirl Cream Liqueur. This is the latest addition to Kahlúa’s permanent line of thoughtfully crafted liqueurs, marking Kahlúa’s largest investment in the cream liqueur category and Dunkin’s very first foray into cream liqueur. Kahlúa Dunkin’ Caramel Swirl Cream Liqueur Kahlúa Dunkin’ Caramel Swirl Cream…
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Skate Legend Erik Ellington Launches Easy Does It — A New Non-Alcoholic Beer Brewed in the Spirit of DIY
Skateboarding icon and serial entrepreneur Erik Ellington is redefining what it means to “have a good time” with the launch of Easy Does It, a crisp, non-alcoholic beer celebrating connection, creativity, and camaraderie — without the hangover. Easy Does It Skateboarding icon Erik Ellington pictured with Easy Does It Brewed in collaboration with Erik’s childhood friend and award-winning brewmaster Gabe Fletcher of Anchorage Brewing Co, Easy…
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