The Bar
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Award-Winning Additive-Free Rum from the Island of Hawai’i, Kuleana Rum Works, Generates Monumental 84% Year-Over-Year Growth, Significantly Outpacing Top U.S.-Based Rum Brands, According to Nielsen
Today, Kuleana Rum Works, the award-winning additive-free rum from the Island of Hawai’i, is pleased to announce recent monumental success, with 84% growth year-over-year growth projected, significantly outpacing some of the fastest-growing U.S.-based rum brands, according to Nielsen data ending June 2025. Kuleana Rum Works Among brands with more than $5 million in annual retail sales, Calypso Rum grew 10% with 29% national…
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I.W. Harper Unveils A Rare 34-Year-Old Kentucky Straight Bourbon Whiskey in Partnership with Award Winning Actor Colman Domingo
Stitzel-Weller Distillery proudly introduces the rarest release in I.W. Harper’s 150-year history: I.W. Harper 34-Year-Old Kentucky Straight Bourbon Whiskey. Crafted from just four legacy barrels laid down in 1989 and matured for 34 years at the iconic Stitzel-Weller Distillery in Kentucky, this ultra-limited expression represents a first-of-its-kind intersection of whiskey craftsmanship, cultural storytelling, and community. Launched in collaboration with two-time Oscar…
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Jameson® Irish Whiskey and Major League Soccer Toast to the Summer of Soccer
Earlier this year, Jameson proudly became the Official Whiskey of Major League Soccer (MLS), and this summer, the duo is teaming up for a winning play like no other. Today’s MLS All-Star Game is at the height of the summer of soccer, and Jameson is toasting to the occasion with a new cocktail recipe and dropping a limited-edition cocktail kit to excite fans…
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This Summer’s Flex? A BuzzBallz Shaped Pool
This summer, BuzzBallz, the #1 selling single serve premixed cocktail brand in the U.S., is making waves – literally. The brand is unveiling its biggest, boldest drop yet: a giant, limited edition inflatable pool shaped exactly like a BuzzBallz container. Don’t just have a ball – own it! Valued at over $3,000, the limited-edition BuzzBallz Pool will be available for just $20…
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La Pulga Tequila, an Approachable and Affordable ‘Tequila for Everyone,’ Now Available in Florida
La Pulga Tequila, created to bring authentic, approachable, and affordable premium tequila to everyone, has now launched in bars, restaurants, and retail stores throughout the Sunshine State. The La Pulga Spirits portfolio includes La Pulga Tequilas, La Pulga Mezcal, and La Pulga Sotol. Award-winning La Pulga Tequila – La Pulga Blanco, La Pulga Reposado, and La Pulga Añejo – was…
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A fan favorite returns: Old Forester 1910 Extra Extra Old
Old Forester announces the annual release of a fan favorite: 1910 Extra Extra Old, part of 117 Series. The double-barreled bourbon is aged for an extra 24-months in a heavily charred secondary oak barrel. Old Forester 1910 Extra Extra Old 1910 Extra Extra Old debuted in Spring 2021 as a result of an experiment of aging 1910 Old Fine Whisky…
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APPLETON ESTATE JAMAICA RUM UNVEILS THE LONGEST TROPICALLY AGED RUM EVER RELEASED: THE SOURCE 51-YEAR-OLD
Appleton Estate, the oldest continuously operating rum distillery in Jamaica and among the oldest rum distilleries in the world, proudly announces the global debut of The Source 51-Year-Old, its rarest and longest aged expression to date. This historic release of just 25 decanters marks a significant milestone for the 275-year-old distillery and sets a new standard of excellence for the category. Appleton Estate…
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LSI Expands Premium Spirits Portfolio with Addition of De Nada Tequila and Los Javis Mezcal
Luxury Spirits International (LSI) has officially announced the strategic importation of De Nada Tequila and Los Javis Mezcal, two rapidly growing artisanal brands, into its U.S. portfolio. These exciting additions join the company’s already distinguished lineup, which includes the award-winning Flor de Caña sustainable rum and the prestigious Camus Cognac. De Nada Tequila and Los Javis Mezcal The move marks…
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WHEEL HORSE WHISKEY LAUNCHES BARREL MASTER SELECT SERIES WITH 5-YEAR BARREL PROOF BOURBON
Wheel Horse Whiskey, distilled and matured at the historic Green River Distilling in Owensboro, Kentucky, has unveiled its Barrel Master Select series—the brand’s first foray into barrel proof small batch whiskey. The inaugural release is a 5-year Kentucky Straight Bourbon bottled at 112.6 proof, and available in a limited run of just 2,100 bottles. SRP: $39.99. Wheel Horse Barrel Master Select 5-Year…
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PATRÓN TEQUILA LAUNCHES “CENSORED TRUTH” CAMPAIGN, PULLING BACK THE CURTAIN ON WHAT’S REALLY IN YOUR TEQUILA
PATRÓN® Tequila, announced today its “Censored Truth” campaign in the U.S., a bold new effort challenging the industry’s lack of transparency and spotlighting the external pressures that prevent tequila brands from disclosing that they do not use additives. PATRÓN TEQUILA LAUNCHES “CENSORED TRUTH” CAMPAIGN, PULLING BACK THE CURTAIN ON WHAT’S REALLY IN YOUR TEQUILA PATRÓN TEQUILA LAUNCHES “CENSORED TRUTH” CAMPAIGN, PULLING…
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