The Bar
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Woodford Reserve Unveils Heirloom “Red Corn” Distillery Series
Woodford Reserve today announced the latest limited-edition release in its experimental Distillery Series: Red Corn. This unique Kentucky Straight Bourbon Whiskey highlights the distillery’s commitment to grain innovation, featuring an heirloom red corn variety that delivers a distinctively bold and spicy profile. The story of Red Corn is one of both craftsmanship and resilience. The heirloom grain was grown on a…
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INTRODUCING NEW JÄGERMEISTER® ORANGE, AN UNEXPECTED CITRUS TWIST ON A BOLD ICON
Great moments aren’t defined by the hour, and neither is Jägermeister. Today, the iconic brand unveils Jägermeister Orange, a vibrant new expression inspired by the warmth and energy of sun-drenched days with golden hour stretching just a little longer, music in the air, and friends gathered with nowhere else they’d rather be. Jägermeister Orange bottle and shot glasses Crafted for…
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Jack Daniel’s Debuts Design-Forward Halo MK1 Tennessee Whiskey with McLaren Mastercard Formula 1 Team
The Jack Daniel Distillery today announced the limited release of Jack Daniel’s Halo MK1 Tennessee Whiskey, a super premium collaboration with the McLaren Mastercard Formula 1 Team featuring custom packaging and specially-crafted Tennessee Whiskey that nods to the brands’ shared commitment to excellence. The bottle is the most premium and limited global release in Jack Daniel’s history, retailing at $599.99…
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Bardstown Bourbon Company Turns Any Bottle into a Personalized Gifting Experience
Bardstown Bourbon Company is introducing Bourbon Gifting Reimagined, a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application—until now. The program allows consumers to apply a premium NFC sticker to any bottle and attach a…
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Actress/Director Aisha Tyler’s Cocktail Company, losophē, Expands Its Super-Premium Cocktail Line with The New Mojito, Launching April 21
losophē, the super-premium organic ready-to-drink cocktail company founded by actress/director Aisha Tyler and spirits industry veteran James Kim, announces the launch of its second expression, The New Mojito, arriving today. Following the breakout success of its debut offering, The New Margarita, launched in spring 2024, the new release is already garnering rave reviews. Crafted by losophē at a small-batch distillery in…
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Tito’s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor
T-Mobile Arena, Las Vegas’ world-class sports and live-entertainment venue, and Tito’s Handmade Vodka (Tito’s), America’s Original Craft Vodka, have launched a strategic new agreement. The multi-year deal, brokered by AEG Global Partnerships, makes Tito’s an official venue sponsor of T-Mobile. As part of the agreement, Tito’s will receive naming entitlement to a newly reimagined hospitality area and lounge on the…
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PABST BLUE RIBBON AND GRILLO’S PICKLES DEBUT NEW PICKLE BEER
Two of the country’s cult-favorite brands are making the “spear in a beer” dive bar classic ritual a portable reality. Pabst Blue Ribbon and Grillo’s Pickles have joined forces to drop a limited-edition PBR x Grillo’s Pickle Beer, transitioning Grillo’s classic pickle from a garnish to the main event. PABST BLUE RIBBON AND GRILLO’S PICKLES DEBUT NEW PICKLE BEER Clocking in at 4.7% ABV, this…
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Mike’s Hard Lemonade Celebrates Real Character with New Campaign and Launch of Mike’s Dirty Lemonade
In a world shaped by filters, pressure, and constant comparisons1, Mike’s Hard Lemonade is championing what’s real. Mike’s “Made with Real Character” is a new platform celebrating individuality, imperfection, and the power of showing up as you are. Mike’s “Made with Real Character” is led by Sonny, Cal, and Tina, bold, zesty lemon characters who are a little rough around the…
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Angel’s Envy Debuts 2026 Cask Strength Dual Release Featuring Annual Bourbon and First-Ever Age-Stated Rye
Angel’s Envy is proud to announce the debut of its 2026 Cask Strength Dual Release, featuring the return of Angel’s Envy Cask Strength Bourbon alongside a historic first for the distillery: Angel’s Envy 10-Year Cask Strength Rye, the brand’s first age-stated rye whiskey bottled at cask strength. The annual Cask Strength release has become one of the most anticipated limited-edition…
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Tequila Don Julio 1942 Introduces Made to Be Raised with Limited-Edition Bottle Design Celebrating the FIFA World Cup 2026™
For years, Tequila Don Julio 1942 has accompanied defining milestones. Present in championship locker rooms and personal triumphs alike, it has come to represent a refined standard of celebration. As the world’s most storied sporting stage approaches with the FIFA World Cup 2026™, a commemorative edition emerged as a natural extension of that legacy. Experience the full interactive Multichannel News…
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