The Bar
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Athletic Brewing Kicks Off Earth Month with New Campaign and Limited-Edition Two For The Trails IPA
Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, is celebrating Earth Month with the launch of the “Our Brews Give Back” campaign, highlighting its Two For The Trails environmental grant program. At the center of the month-long effort is Two For The Trails Milestone Edition IPA, a limited-time offering crafted to celebrate Athletic Brewing’s namesake trail restoration program and the outdoor spaces it helps protect. The…
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Voodoo Ranger Teams Up with Skybound Entertainment for ‘Invincible VS’
Voodoo Ranger announced the “Invincible VS” IPA Variety Pack, unlocking exclusive game codes and in-game giveaways. Based on Prime Video’s global hit animated series “Invincible,” the new “Invincible VS” is a highly anticipated superhero 3v3 tag-team fighting game from Skybound Entertainment’s internal development studio, Quarter Up. Invincible VS IPA Variety Pack To celebrate the launch, Voodoo Ranger’s IPA Variety Pack will include…
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Fieldwork and Patrick Bailey Release Collaboration Beer “Strike Thief 2x Gold Lager”
As the crack of the bat returns to the Bay, Fieldwork is stepping up to the plate with San Francisco’s star defensive catcher, Patrick Bailey, to announce the release of their latest collaboration: Strike Thief 2x Gold Lager. Patrick Bailey with Strike Thief Cans Launched just in time for the start of the season, Strike Thief is a tribute to Bailey’s elite ability to steal…
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SunnyD Vodka Seltzer Brings PURPLE to Life — A Flavor 30 Years in the Making
For more than three decades, one question has lingered in pop culture: What was that purple drink? First introduced as “Purple Stuff” in a now-iconic 1990s SunnyD commercial, the mysterious purple drink in the fridge became a generational talking point – quoted, referenced, and endlessly discussed, yet never clearly defined. SunnyD Vodka Seltzer PURPLE brings the iconic 90s “Purple Stuff” to life…
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TEREMANA TEQUILA AND THE TEXAS RANGERS RAISE A TOAST TO THEIR THIRD YEAR OF PARTNERSHIP WITH LIMITED-EDITION TEXAS RANGERS BOTTLE
Teremana Tequila, the premium, small-batch tequila founded by Dwayne Johnson, is celebrating the third year of its partnership with the Texas Rangers as the team’s official premium tequila partner. To mark the occasion, Teremana is introducing a limited-edition Texas Rangers branded bottle of its Blanco expression, available for a limited time, exclusively in Texas, for fans to enjoy throughout the…
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Old Forester Unveils Newest Expansion in The 117 Series: High Angels’ Share Rye Kentucky Straight Rye Whiskey
Old Forester is proud to announce the release of the latest expression drop in The 117 Series – High Angels’ Share Rye, Kentucky Straight Rye Whiskey. This limited small-batch release showcases the remarkable concentration of flavor that can emerge from Old Forester’s unique maturation environments. Old Forester 117 Series: High Angels’ Share Rye Due to the effects of heat-cycled warehousing…
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Bardstown Bourbon Unveils Cascadia Garryana Oak Barrel Finish Bourbon
Following a highly successful debut year, Bardstown Bourbon Company’s Distillery Reserve returns in 2026 with Cascadia Garryana Oak Barrel Finish, a limited release bourbon that continues the brand’s commitment to small-format innovation and boundary-pushing whiskey design. Finished in barrels crafted from rare Oregon white oak, this release highlights an exceptionally scarce American hardwood known for imparting distinctive character unlike any…
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Introducing Oban Aged 15 Years Port Cask Finish Single Malt Scotch Whisky, A Limited-Edition Maritime Journey
In moments worth slowing down, the whisky in your glass should rise to the occasion. Introducing Oban Aged 15 Years Port Cask Finish, a distinguished Single Malt Scotch Whisky that embraces the coastal character of the harbor town of Oban with red fruit notes derived from Portuguese port casks for an intricate, dry finish. Following the remarkable reception of Oban 15 Cask…
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MAKER’S MARK UNVEILS 2026 WOOD FINISHING SERIES: THE STEWARDS RELEASE
Maker’s Mark, the iconic handmade Kentucky bourbon, today announced the 2026 release of its Wood Finishing Series: The Stewards Release—an expression inspired by the distillery’s operations teams who guide the bourbon’s journey from first fermentation to final bottling. Maker’s Mark Wood Finishing Series: The Stewards Release “From the beginning, Maker’s Mark has been guided by my grandparents’ pursuit of exceptional…
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Woodford Reserve Releases 2026 Kentucky Derby Bottle
Woodford Reserve®, the Presenting Sponsor of the Kentucky Derby®, continues a tradition more than 25 years in the making with the release of its 2026 commemorative Derby bottle — a celebration of ‘The Most Exciting Two Minutes in Sports®. This year’s bottle features original artwork by Anna Murphy, a Chicago artist known for her signature ‘blue and white’ porcelain-inspired style.…
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