The Bar
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JOHNNIE WALKER LAUNCHES BLACK CASK, A NEW, PERMANENT SCOTCH WHISKY EXPRESSION AGED EXCLUSIVELY IN AMERICAN WHITE OAK EX-BOURBON BARRELS
Johnnie Walker, the world’s number one Scotch whisky brand, launches Johnnie Walker Black Cask Blended Scotch Whisky, a mastery of whisky making that brings together the character of American whiskey refined through the craftsmanship of Scotland. Inspired by these two worlds of whisky, Black Cask delivers a sweet new whisky experience that remains unmistakably Johnnie Walker. Experience the full interactive…
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Rebel Bourbon rolls out Rebel Kentucky Straight Bourbon Whiskey Single Barrel 2026 Selected By Kyle Busch
Rebel Bourbon fans have a new reason to get rowdy. The official bourbon of Richard Childress Racing announced the release of Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected By Kyle Busch. With guidance from Rebel Bourbon Master Distiller John Rempe, the two-time NASCAR® Cup Series champion and driver of the No. 8 Chevrolet hand-picked every barrel for this limited-edition release,…
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FIRED UP FOR ST. PATRICK’S DAY: PROPER NO. TWELVE IRISH WHISKEY ADDS NEW BLACK RESERVE
Consider this year’s St. Patrick’s Day drinks sorted. Proper No. Twelve® Irish Whiskey, the third largest Irish Whiskey brand in the United States1, is coming in hot – literally and figuratively with Proper No. Twelve Black Reserve™ Irish Whiskey. A blend of single malt and grain whiskey and aged for a minimum of four years in level 3 heavily charred bourbon barrels, Proper…
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CHRIS STAPLETON AND BUFFALO TRACE MASTER DISTILLER HARLEN WHEATLEY INTRODUCE TRAVELLER WHISKEY FULL PROOF
Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton today unveil Traveller Whiskey Full Proof, a bold evolution of the original Blend No. 40, and the award-winning brand’s first line extension since its January 2024 debut. Bottled at 121 proof, the new release is a testament to the art of American whiskey blending, delivering…
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Bardstown Bourbon Company Launches Bold Packaging Redesign
Bardstown Bourbon Company, one of the most innovative distillers in American whiskey, will reveal a comprehensive packaging transformation across its core portfolio this year. The bold new design reflects the brand’s continued commitment to pushing the boundaries of bourbon while maintaining the exceptional quality standards of their award-winning American Whiskey portfolio. Strategic Brand Evolution Enhances Retail Visibility with Palette That…
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Flor de Caña and Fratelli Branca Distillerie join forces to conquer the Italian market
Flor de Caña, the sustainably crafted premium rum from Nicaragua, is pleased to announce a new distribution partnership in Italy with Fratelli Branca Distillerie, effective January 1st, 2026. This new chapter represents a strategic step in strengthening Flor de Caña’s presence in one of Europe’s most important spirits markets, partnering with a family-owned company with more than 180 years of…
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Indulgence on Ice: Stella Rosa Launches New Pistachio and Salted Caramel Cream Liqueurs for Holiday Celebrations and Beyond
Stella Rosa, the in-demand wine and spirits brand from Italy, is poised to own holiday indulgence this season with the debut of two luxurious new cream liqueurs: Pistachio and Salted Caramel. Joining the brand’s popular Chocolate Hazelnut Cream Liqueur, these two Italian imports are a response to consumer demand for sophisticated, sweet-savory dessert flavors, and mark Stella Rosa’s position as a leading innovator…
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THREE LEGENDS. TWO POWERHOUSE BRANDS. ONE ICONIC SHAKER.
In a collaboration no one saw coming, but everyone will be happy it did, HexClad, the revolutionary cookware brand backed by Michelin-starred chef Gordon Ramsay, and Still G.I.N. By Dre and Snoop, the ultra-premium spirit from cultural icons Dr. Dre and Snoop Dogg, today unveiled their first joint product: the HexClad Cocktail Shaker. This collaboration marks a first for both brands and…
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Lofted Spirits Breaks Ground on Major Bottling Expansion, Nearly Doubling Footprint
While the broader distilled spirits industry continues to face well-documented headwinds, Lofted Spirits continues to make decisive moves that underscore their confidence in the category and their contract offering. The producer of award-winning brands Bardstown Bourbon Company and Green River Distilling Co., and largest distiller of Kentucky custom contract whiskey, has broken ground on an 4,000 square-foot expansion that will nearly double the footprint…
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Old Forester Honors its Prohibition Legacy with New 117 Series Release
Old Forester, America’s first bottled bourbon, proudly announces the latest release in its acclaimed 117 Series: Prohibition Era Still Proof. This limited-edition expression pays homage to Old Forester’s storied past as one of the few distilleries legally permitted to produce whiskey for medicinal purposes during Prohibition. Bottled at 130 proof, this special release is a nod to the historical fact that…
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