The Bar
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INTRODUCING FREY RANCH HARVESTER SERIES: SECOND HARVEST
Frey Ranch® Distillery – one of the only true farm-to-glass American Whiskey brands – is proud to announce its highly-anticipated Frey Ranch Harvester Series: Second Harvest, a one-of-a-kind wheat whiskey that perfectly highlights the sustainable and slow grown grains cultivated and harvested exclusively on the Frey Ranch farm in Northern Nevada. The release of “Second Harvest” coincides with the distillery’s annual Whiskey Harvest –…
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Dierks Bentley Releases ROW 94 Full Proof Bourbon
Country music superstar Dierks Bentley introduces the boldest, smoothest, and most authentic in the ROW 94 bourbon lineup yet: ROW 94 Full Proof ($54.99/750ml). Just a year after ROW 94’s launch, the newest release was announced today at historic Green River Distilling Co. in Owensboro, Kentucky, where ROW is made in partnership with Lofted Custom Spirits. To celebrate, Bentley and the Green River…
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El Mayor Tequila debuts Café Reposado
Fall coffee menus have finally met their match. El Mayor Tequila is expanding their award-winning tequila portfolio with their latest innovative offering: El Mayor Café Reposado Tequila. Premium El Mayor Blanco Tequila is rested for three months in bourbon barrels which previously held coffee beans – lending a smooth and natural “coffee-kissed” flavor that results in El Mayor Café Reposado.…
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Wild Turkey Announces Master’s Keep Beacon, the Final Release in the Celebrated Series
Wild Turkey Distilling Company, the award-winning distillery known for its bold Kentucky bourbon, today announces the final release in its legendary Master’s Keep collection: Master’s Keep Beacon. Capping off a decade of superior, boundary-pushing American Whiskey, this final chapter is a bold tribute to the distillery’s storied heritage while shining a light on the road ahead. Crafted by Master Distiller Eddie Russell and…
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DELAMAIN UNVEILS RARE CASK ANCESTRAL 25.1 AND 25.2
Exceptional cognacs are born from rigorous selection and patient ageing, a journey measured not in years but in generations. Certain eaux-de-vie from Grande Champagne possess the rare potential to mature for extraordinary lengths of time, slowly revealing their character over decades. Yet only a few casks defy time itself, continuing to evolve and reach full maturity under successive Cellar Masters. DELAMAIN UNVEILS…
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LAPHROAIG® SINGLE MALT SCOTCH WHISKY AND WILLEM DAFOE UNITE TO CELEBRATE BOLD SPIRIT
For over 200 years, Laphroaig has been unapologetically doing things differently. Today, continuing this uncompromising spirit, the distinctive Islay single malt has revealed a new partnership with cult actor, Willem Dafoe. The first of its kind in the distillery’s history, the collaboration debuts with a short film titled ‘The Taste’, a global advertising campaign, and tease of a limited-edition whisky, all…
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BUCHANAN’S SCOTCH WHISKY INTRODUCES BUCHANAN’S GREEN SEAL – A LUXURY WHISKY PULSING WITH RITMO, CRAFTED FOR YOUR INNER CIRCLE
Buchanan’s Blended Scotch Whisky proudly unveils Buchanan’s Green Seal, a vibrant new luxury expression in its award-winning portfolio. Bursting with tropical fruit and spiced notes, Green Seal was crafted with a new class of luxury in mind, embodied by 200%ers, a generation boldly blending Hispanic and American culture into every celebration. A blend that embraces the luxury of expressing life loudly…
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LALO Tequila Debuts Second Edition of Its Highly Acclaimed High Proof Blanco Tequila
LALO Tequila is proud to introduce the next chapter in their celebrated limited-edition series: their 2025 High Proof Blanco. Available nationwide in limited quantities, this special expression arrives just in time to kick off Hispanic Heritage Month, honoring the brand’s deep cultural roots while showcasing its continued evolution in the blanco tequila category. LALO Tequila 2025 High Proof Following the…
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A Bourbon with Purpose: Brother’s Bond Bourbon Expands Portfolio with New Regenerative Grain Bourbon Release and Premium Packaging Redesign
Award-winning Brother’s Bond Bourbon, founded by longtime friends, whiskey makers, and actors Ian Somerhalder and Paul Wesley, today announces the launch of its newest expression: Brother’s Bond Regenerative Grain New Batch Bourbon. Crafted from grains grown using regenerative agriculture, this release builds on the brand’s commitment to producing bourbon that not only tastes exceptional but also restores soil health, promotes biodiversity, and supports farming communities.…
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Tequila Don Julio and Willy Chavarria Unveil Newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle Honoring Mexican Heritage and Craftsmanship
Built upon a longstanding partnership rooted in Mexican culture, creativity, and the spirit of celebration, Tequila Don Julio and award-winning Mexican American fashion designer Willy Chavarria reunite to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos. This release honors modern Mexico through the lens of heritage, craft, and innovation by blending timeless…
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