Absolut
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The Bar
ABSOLUT ENTERS INTO THE READY-TO-SERVE CATEGORY WITH NEW ABSOLUT COCKTAILS LINE
As a brand born to mix, Absolut is entering the Ready-to-Serve category with its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade. As the #1 premium imported vodka1, Absolut’s latest mixology innovation delivers bar-quality cocktails that are refreshingly tasty with a twist and in a convenient format that saves the time and preparation that goes into making cocktails. Absolut’s latest innovation allows…
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The Bar
ABSOLUT® INTRODUCES A NEW ERA OF THE VODKA CRAN™ WITH THE ABSOLUT VODKA AND OCEAN SPRAY® CRANBERRY READY-TO-DRINK RANGE
Today, Absolut® officially introduces the Absolut and Ocean Spray® Vodka Cranberry cocktail in a ready-to-drink (RTD) format now available in the US. Absolut® Introduces A New Era Of The Vodka Cran™ With The Absolut Vodka And Ocean Spray® Cranberry Ready-To-Drink Range The iconic collaboration between Absolut Vodka & Ocean Spray® delivers one of America’s favorite vodka cocktails in a convenient format Inspired by…
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Press Releases
Absolut Vodka Wants You to #MixResponsibly This Summer
In person connections are making a comeback this summer as the world moves offscreen. But, the pandemic is still impacting spots across the country and a recent survey, conducted by KRC Research on behalf of Absolut, found that over half of adults (56%) have not talked to their friends about their social distance expectations, and among those planning to go…
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Press Releases
Introducing Absolut Watermelon – The new, naturally refreshing flavour from Absolut
Mixing it up this summer with the NEW Absolut Watermelon, the latest exciting entry in Absolut’s iconic line of flavoured vodkas—all carefully crafted with natural ingredients and zero added sugar. Dripping with notes of watermelon, and a subtle hint of spice, Absolut Watermelon is the perfect refreshing flavour for lazy days in the sun or sultry summer nights. Introducing Absolut Watermelon…
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Press Releases
Absolut Vodka’s New Campaign Asks “What Does It Mean to Love Responsibly?” One Year Into the Pandemic That Has Strained Americans’ Relationships
NEW YORK, Feb. 11, 2021 /PRNewswire/ — As a Valentine’s Day in the COVID-era approaches, Absolut is launching Drink Responsibly, #LoveResponsibly, a campaign that asks people to share what loving responsibly looks like to them in a world where connecting with others in meaningful ways has become increasingly more difficult. A survey conducted for Absolut by KRC Research highlights how all types…
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