Absolute Vodka

Press Releases

Absolut Vodka’s New Campaign Asks “What Does It Mean to Love Responsibly?” One Year Into the Pandemic That Has Strained Americans’ Relationships

NEW YORK, Feb. 11, 2021 /PRNewswire/ — As a Valentine’s Day in the COVID-era approaches, Absolut is launching Drink Responsibly, #LoveResponsibly, a campaign that asks people to share what loving responsibly looks like to them in a world where connecting with others in meaningful ways has become increasingly more difficult.  A survey conducted for Absolut by KRC Research highlights how all types…