AI Home: Future Lifing Now

Press Releases

Samsung Celebrates 40 Years of Appliance Innovation at IFA 2025

The appliance innovation legacy of Samsung Electronics extends from microwave ovens with TVs and talking refrigerators to IoT-enabled refrigerators. These appliances have steadily evolved into today’s Bespoke AI lineup — products that understand users and provide personalized solutions. Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience1 at IFA 2025, Europe’s largest home appliance exhibition, taking…