Amazfit
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Press Releases
Amazfit Brings Interactive iOS Notifications to Select Smartwatches in Europe
Amazfit, a leading global smart wearable brand owned by Zepp Health, today announced its support of iOS Notification Forwarding, a new Beta feature that provides eligible iPhone users in the European Union with a more complete notification experience on select Amazfit smartwatches. Amazfit brings interactive iOS notifications to select smartwatches in Europe, allowing users to interact with supported notifications directly from…
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Press Releases
Amazfit Introduces Helio Strap Pro, Bringing Body-Worn Movement Intelligence to HYROX and Hybrid Training
Amazfit, a leading global smart wearable brand owned by Zepp Health (NYSE: ZEPP), today announced Helio Strap Pro, a body-worn training system designed to help HYROX and hybrid athletes better understand how their bodies perform under load. Amazfit Introduces Helio Strap Pro, bringing body-worn movement intelligence to HYROX and Hybrid Training.Share Building on the screen-free Helio Strap, Helio Strap Pro adds…
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Press Releases
Amazfit Unveils the Cheetah 2 Ultra: The Performance Trail Running Watch Built to Master the Toughest Mountain Trails
Amazfit, a leading global smart wearable brand owned by Zepp Health, today announced the Cheetah 2 Ultra. Building on the momentum of the recently launched Cheetah 2 Pro—designed for road marathoners—the Ultra is a specialized instrument for trail runners who measure success in elevation, unpredictable terrain, and hours spent on the move. Amazfit’s Cheetah 2 Ultra is built for runners who…
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Press Releases
Amazfit Introduces the Active 3 Premium: Turning Daily Movement into Meaningful Progress for Entry-Level Runners
Amazfit, a leading global smart wearable brand owned by Zepp Health, today announced the Amazfit Active 3 Premium, a compact, 4-button smartwatch designed as an entry point into structured running and hybrid training. Made for athletes building consistency across different forms of training, the Active 3 Premium supports road running and hybrid routines that combine endurance, strength, and studio-based workouts. Its compact…
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Press Releases
Amazfit Announces the T-Rex Ultra 2: a Titanium GPS Watch Engineered for the Extreme
Amazfit, a leading global smart wearable brand owned by Zepp Health, today announced the T-Rex Ultra 2, the latest and most advanced member of its rugged T-Rex lineup. As part of the T-Rex family, the T-Rex Ultra 2 is built for uncertainty—designed to remain reliable in conditions where plans, environments, and outcomes are never fully defined. Purpose-built for extreme environments, the…
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CES 2026
Amazfit Introduces the Future of Sports Technology at CES 2026
Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), returns to CES 2026 with a bold vision for the future of sports technology. Long known for accessible, performance-driven wearables, the brand is entering a new era defined by thoughtful design, innovation, and an unmistakable athletic spirit. At CES 2026, Amazfit will spotlight how its connected ecosystem supports…
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Press Releases
Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance
Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), today announces the Amazfit Active Max, the newest member of the Amazfit Active family. Built for everyday athletes and anyone looking to elevate their wellness routine, Active Max blends a 1.5″ ultra-bright AMOLED display, up to 25 days of battery life, easy podcast listening and advanced training tools to…
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Press Releases
Amazfit T-Rex 3 Pro Smartwatch Launches Featuring a Rugged Titanium Design and Integrated Flashlight
–Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), today announces the Amazfit T-Rex 3 Pro designed for trailrunners, endurance athletes, and outdoor adventurers. As the newest member of the T-Rex 3 family, the T-Rex 3 Pro builds on its predecessor with upgraded materials, enhanced mapping, flashlight, built-in speaker and mic, a sapphire glass screen and more. PRESS…
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Press Releases
Zepp Health Acquires Core Assets of Wild.AI to Expand Support for Female Athletes Across Life Stages
Zepp Health (NYSE: ZEPP), the parent company of Amazfit, today announced it has acquired the core assets and intellectual property of Wild.AI, a pioneering women’s wellness platform focused on optimizing female performance through hormone-informed coaching. The acquisition was completed at the end of August and includes Wild.AI’s proprietary technology and select members of its leadership team. Wild.AI is renowned for using…
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Press Releases
Amazfit Announces Ultra Runner Rod Farvard as New Brand Ambassador
Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), announced ultra runner Rod Farvard as the newest athlete ambassador. Farvard’s approach to endurance racing, a combination of strategic training and smart recovery, mirrors Amazfit’s commitment to providing innovative and reliable performance, recovery and sleep tracking technology to everyday and elites athletes alike. Farvard’s approach to endurance racing, a…
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