Amazon Ads
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Press Releases
Amazon Ads Launches “First Day Ready,” a Multi-Brand Campaign Connecting Brands to Gen Z at College’s Biggest Moment
Amazon Ads announces First Day Ready, a multi-phase brand partnership campaign developed by Brand Innovation Lab, the creative arm of Amazon Ads, that connects brands to Gen Z students heading to college. Amazon Ads First Day Ready The campaign brings together brand sponsors — Gatorade, Michael Kors, SharkNinja — each paired with an influencer ambassador across shoppable video, custom brand experiences,…
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Press Releases
Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator
At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals. This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their desired audience use case – eliminating the need to…
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Press Releases
Amazon DSP Announces Next-Generation Ad Tech for Precise Full-funnel Reach and Performance
At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel audience reach with streamlined campaign planning and optimization. Amazon Ads has a unique, deep understanding of the path customers take from awareness to conversion and is delivering capabilities that all brands can easily use to create and strengthen relationships…
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Press Releases
Amazon Unveils Simplified Product Launch, Optimization, and Measurement Solutions for Full-funnel Performance
At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help advertisers optimize their media investments. The announcements showcased how Amazon Ads is making its powerful insights easier to access and activate by every advertiser, across every ad product. “Our mission is to be the most customer-obsessed advertising…
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