APEAL Study

Autos

Dodge, Ram Dominate Mass-market Brand Rankings for Fifth Straight Year in J.D. Power APEAL Study

Dodge breaks its own record of consecutive finishes atop the annual J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study ranking of mass-market brands with a first-place result in the 2023 edition. Dodge claims first place in APEAL for the fourth straight year, after becoming the only brand to ever finish atop the mass-market rankings for three consecutive years in 2022.…