Apple Silicon
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Press Releases
Apple unveils the new iMac with M4, supercharged by Apple Intelligence and available in fresh colors
Apple® today announced the new iMac®, featuring the powerful M4 chip and Apple Intelligence™, in its stunning, ultra-thin design. With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1.1 With the Neural Engine in M4, iMac is the world’s best all-in-one for AI…
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Press Releases
Apple supercharges 24‑inch iMac with new M3 chip
Apple today unveiled the new 24-inch iMac featuring the amazing M3 chip, making the world’s best all-in-one even more powerful and more capable. Thanks to the efficiency of Apple silicon, the new iMac delivers a huge leap in performance in its remarkably thin design and spectrum of seven vibrant colors that users love. iMac with M3 is up to 2x faster than…
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Press Releases
Apple unveils M3, M3 Pro, and M3 Max, the most advanced chips for a personal computer
-Apple® today announced M3, M3 Pro, and M3 Max, three chips featuring groundbreaking technologies that deliver dramatically increased performance and unleash new capabilities for Mac®. These are the first personal computer chips built using the industry-leading 3-nanometer process technology, allowing more transistors to be packed into a smaller space and improving speed and efficiency. Together, M3, M3 Pro, and M3…
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Press Releases
Apple unveils iPhone 15 Pro and iPhone 15 Pro Max
Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including…
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Press Releases
Apple unveils new Mac Studio and brings Apple silicon to Mac Pro
Apple today introduced the new Mac Studio and Mac Pro, the two most powerful Macs ever made. Mac Studio features M2 Max and the new M2 Ultra, delivering a huge boost in performance and enhanced connectivity in its stunningly compact design. Mac Studio is up to 6x faster than the most powerful Intel-based 27-inch iMac,1 and up to 3x faster than the previous-generation Mac Studio…
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