Apple
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Press Releases
Apple elevates the iPhone experience with iOS 26
Apple® today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps users rely on every day. The new design provides a more expressive and delightful experience across the system while maintaining the instant familiarity of iOS. Integrated throughout the system and built with privacy from the ground up, Apple Intelligence™…
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Press Releases
watchOS 26 delivers more personalized ways to stay active, healthy, and connected
Apple® today previewed watchOS® 26, offering a beautiful new look and even more intelligence for a more personalized experience, to support users in staying active, healthy, and connected. A new design with Liquid Glass makes features like the Smart Stack, Control Center, the Photos watch face, and in-app navigation and controls more expressive, while maintaining the instant familiarity of watchOS.…
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Press Releases
Apple Intelligence gets even more powerful with new capabilities across Apple devices
Apple® today announced new Apple Intelligence™ features that elevate the user experience across iPhone®, iPad®, Mac®, Apple Watch®, and Apple Vision Pro™. Apple Intelligence unlocks new ways for users to communicate with features like Live Translation; do more with what’s on their screen with updates to visual intelligence; and express themselves with enhancements to Image Playground™ and Genmoji™.1 Additionally, Shortcuts can…
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Press Releases
Apple introduces a delightful and elegant new software design
Apple® today previewed a beautiful new software design that makes apps and system experiences more expressive and delightful while being instantly familiar. It’s crafted with a new material called Liquid Glass. This translucent material reflects and refracts its surroundings, while dynamically transforming to help bring greater focus to content, delivering a new level of vitality across controls, navigation, app icons,…
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Press Releases
iPadOS 26 introduces powerful new features that push the capabilities and versatility of iPad even further
Apple® today previewed iPadOS® 26, the biggest iPadOS release ever, taking a huge leap forward and pushing the unique capabilities and versatility of iPad even further. A beautiful design brings a new look to iPad®, making the experience even more expressive and delightful. While maintaining the simplicity of iPad, iPadOS 26 introduces an entirely new powerful and intuitive windowing system…
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Press Releases
SharkNinja Races into the Hollywood Spotlight with F1® THE MOVIE APXGP Team Sponsorship and Limited-Edition APXGP Performance Collection
SharkNinja, Inc. (NYSE: SN), a leading global product design and technology company, is proud to announce its partnership with Apple Original Films’ F1® The Movie, only in theaters and IMAX® this summer, from Warner Bros. Pictures. As a sponsor of the film’s APXGP racing team, the collaboration brings SharkNinja’s high-performance ethos to the fast-paced world of cinematic racing. This high-impact brand integration puts…
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Press Releases
Acute Launches Immersive Video Streaming Platform and Production Application for Apple Vision Pro
Acute, a San Francisco-based startup, has announced the launch of its platform built to help immersive video producers and distributors host, encode, and stream 180/360° content at scale. Available as a SaaS solution, Acute allows rights holders to deliver Immersive videos through white label applications for Apple Vision Pro and other XR devices, as well as helping at the production…
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Press Releases
Apple launches Self Service Repair for iPad, expands repair programs
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics troubleshooting sessions, tools, and rental toolkits. Beginning tomorrow, with support for iPad Air (M2 and later), iPad Pro (M4), iPad mini (A17 Pro), and iPad (A16), the launch features components including displays, batteries, cameras, and external…
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Press Releases
The App Store prevented more than $9 billion in fraudulent transactions over the last five years
Since launching in 2008, the App Store has been a safe and trusted place for users and a vibrant marketplace for developers to grow their businesses around the world. In the last five years, the App Store has protected users by preventing over $9 billion in fraudulent transactions, including over $2 billion in 2024 alone, according to Apple’s annual App…
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Press Releases
Beats Introduces ‘Beats Cables’ to Its Dynamic Product Portfolio
Beats today announces its first-ever collection of reinforced charging cables in an assortment of lengths and colors. Beats Cables are available to order starting today at apple.com in four electric colors—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—at $18.99 (US) for a single cable and $34.99 (US) for a pack of two.1 Beats Cables are made with a tangle-free woven design…
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