Apple
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Press Releases
Apple introduces M4 Pro and M4 Max
Apple® today announced M4 Pro and M4 Max, two new chips that — along with M4 — bring far more power-efficient performance and advanced capabilities to the Mac®. All three chips are built using industry-leading, second-generation 3-nanometer technology, which improves performance and power efficiency. The CPUs across the M4 family feature the world’s fastest CPU core, delivering the industry’s best…
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Press Releases
Apple’s all-new Mac mini is more mighty, more mini, and built for Apple Intelligence
Apple® today unveiled the all-new Mac mini® powered by the M4 and new M4 Pro chips, and redesigned around Apple silicon to pack an incredible amount of performance into an even smaller form of just 5 by 5 inches. With M4, Mac mini delivers up to 1.8x faster CPU performance and 2.2x faster GPU performance over the M1 model.1 With M4…
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Press Releases
Apple Intelligence is available today on iPhone, iPad, and Mac
Apple today announced the first set of Apple Intelligence features for iPhone, iPad, and Mac users is now available through a free software update with the release of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. Apple Intelligence is the personal intelligence system that harnesses the power of Apple silicon to understand and create language and images, take action across apps, and…
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Press Releases
Apple unveils the new iMac with M4, supercharged by Apple Intelligence and available in fresh colors
Apple® today announced the new iMac®, featuring the powerful M4 chip and Apple Intelligence™, in its stunning, ultra-thin design. With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1.1 With the Neural Engine in M4, iMac is the world’s best all-in-one for AI…
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Press Releases
Apple Intelligence is Available Today for iPhone and iPad users at AT&T
Apple Intelligence is now available for iPhone, iPad, and Mac users when running iOS 18.1 and iPadOS 18.1.1 Apple Intelligence is the personal intelligence system that harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks, all while taking an extraordinary step forward…
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Press Releases
Apple introduces powerful new iPad mini built for Apple Intelligence
-Apple® today introduced the new iPad mini®, supercharged by the A17 Pro chip and Apple Intelligence™, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. With a beloved ultraportable design, the new iPad mini is available in four gorgeous finishes, including a new blue and purple, and features…
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Press Releases
ROKFORM Launches Rugged and Crystal Cases for Apple’s New iPhone 16
ROKFORM, a leader in premium handheld innovations, today announced the launch of its Rugged and Crystal cases for Apple’s iPhone 16 lineup, alongside high-quality tempered glass screen protectors. ROKFORM’s Rugged cases feature an updated design with new textured side grips. Designed for maximum durability for the adventurous iPhone 16 user, the black dual-compound construction provides reinforced corners and extra camera…
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Press Releases
Behind the Scenes at Apple Event 2024: How the iPhone 16 Pro and SmallRig Phone Cage Created Cinematic Magic?
SmallRig recently launched the SmallRig FilMov Lightweight Photography Case Kit for the iPhone 16 Pro, which was released alongside the iPhone 16 on September 10 at Apple’s event product launch. During the event, a behind-the-scenes clip was shown from the music video for The Weeknd’s upcoming single “Dancing in the Flames.” The footage revealed that the video was shot on iPhone 16 Pro with the…
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Press Releases
Apple introduces groundbreaking health features to support conditions impacting billions of people
Apple today unveiled breakthrough sleep and hearing health features coming to Apple Watch and AirPods Pro 2 that further deliver on Apple’s commitment to health with experiences that enrich users’ lives. These new features expand across products, bringing informative and powerful ways to support users in their sleep and hearing health for conditions that impact billions globally. Using an innovative new Breathing Disturbances metric,…
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Press Releases
Apple introduces AirPods 4 and the world’s first all-in-one hearing health experience with AirPods Pro 2
Apple today announced a groundbreaking new lineup of AirPods models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C…
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