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AT&T Launches New Advertising Company, Xandr

NEW YORK–(BUSINESS WIRE)–AT&T* announced today the launch of XandrSM, its new advertising company led by CEO Brian Lesser. The announcement was made at the Relevance Conference, Xandr’s inaugural conference in Santa Barbara, California. “Our purpose is to Make Advertising Matter and to connect people with the brands and content they care about. Throughout AT&T’s 142-year history, it has innovated with data…