Bada Yaga

Press Releases

Lionsgate and Scentbird Team Up on John Wick-Inspired Fragrance

Scentbird, the leading fragrance discovery platform, today announced a new collaboration with Lionsgate and the studio’s iconic action franchise, John Wick, bringing the scent of the legendary Baba Yaga into the world of fragrance. Launching today, this official licensed collaboration builds on Scentbird-owned Drift’s collaboration with the blockbuster franchise. ®, TM & © 2026 Lions Gate Entertainment Inc. and related companies. All…