Barbie G-SHOCK

Press Releases

CASIO RELEASES G-SHOCK COLLABORATION WITH BARBIE™

 Casio America, Inc., announced the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand. Limited Edition GMAS110BE-4A Barbie™ started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, Barbie™ continues to empower self-discovery that…