Basic Fun!
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Gaming
Basic Fun! Unveils Category-Defining Home Arcade Collection
Following its 2025 acquisition of select assets of the Arcade1Up brand, Basic Fun!, a global designer and marketer of toys and consumer products, today unveiled the first new home arcade collection under its stewardship—marking the next era of the category-defining brand. The new lineup features two of the most legendary names in gaming: PAC-MAN™ and SONIC THE HEDGEHOG. Basic Fun! unveils…
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Press Releases
TONKA Celebrates 75 Years as an Icon of Vehicle Play
Basic Fun!, a leading global producer of toy and consumer products and master toy licensee for TONKA, is launching a year-long celebration for the beloved brand’s 75th Anniversary. Superstar Shaquille O’Neal will kick-off the “Together, We Tonka” campaign with a photo contest, followed by a call-to-action to take a screen-free summer “Tonka Playcation.” The introduction of an exciting collection of new yet nostalgic TONKA vehicles…
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