Basketball
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Press Releases
SteelCityHoops Has the Scoop On High School Hoops
High school basketball fans: there’s a new game in town. Steel City Hoops is Pittsburgh’s first digital media organization dedicated solely to covering high school basketball — featuring the latest matchups, scores and highlights from the best hardwood match-ups throughout western Pennsylvania. The launch of Steel City Hoops comes at a critical juncture for the Pittsburgh news media. The shuttering…
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Press Releases
AT&T Launches the AT&T Dunk Bus to Bring Fans Even Closer to the NBA
From tip-off to the playoffs, the AT&T Dunk Bus turns parking lots and plazas into full-on hoop hubs – where fans can throw down dunks, face off in NBA2K, score exclusive, limited-edition merch from local artists, and meet NBA players and legends along the way. Each stop on the AT&T Dunk Bus is built like a gameday takeover. Fans can…
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Press Releases
Xfinity Debuts Game-Changing Features for a Smarter, More Personalized NBA Viewing Experience
Comcast’s Xfinity is introducing a suite of cutting-edge features just in time for the start of the NBA season, transforming how fans find, follow, and watch every game. Innovations include Create Your Own Multiview, allowing fans to select four games of their choice, and Fan View, a dynamic on-screen sports companion. These new features will be easily accessible within NBA…
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Press Releases
NBA and AWS Announce New Multi-Year Partnership to Power the Next Era of Basketball Innovation
The National Basketball Association (NBA) and Amazon Web Services (AWS) today announced a multi-year partnership to power the league’s next generation of innovation as AWS will become the Official Cloud and Cloud AI Partner of the NBA and its affiliate leagues, including the WNBA, NBA G League, Basketball Africa League and NBA Take-Two Media. As part of the partnership, the NBA and…
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Press Releases
Samsung Tips Off Tournament Season with Limited-Time Eight-TV “Buzzer Beater Bundle,” Inspired By College Basketball Superfans
Mega sports fans are often caught juggling split-screens or multiple devices to catch every moment of basketball action each March. Now, Samsung Electronics America is here to help with the first-ever Buzzer Beater Bundle1. The limited-time TV offer delivers the ultimate home entertainment setup for college basketball fans – featuring eight premium Samsung TVs ranging from 55-to-98 inches of screen sizes in one…
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Gaming
Ball Over Everything: NBA® 2K25 Launches Worldwide
2K announced that NBA® 2K25, the latest iteration of the top-selling NBA video game simulation series, is now available worldwide on PlayStation®5 (PS5®), PlayStation®4 (PS4®), Xbox Series X|S, Xbox One, Nintendo Switch and PC. NBA 2K25 for New Gen features major gameplay updates powered by ProPLAY™, new competitive modes in MyTEAM and The City, the return of nostalgic fan-favorite features, new role-playing experiences…
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Press Releases
With Roku’s All-New NBA FAST Channel and NBA Zone, Basketball Fans Are at the Center of the Action
Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans can easily find NBA games, highlights, documentaries, original series, and more. In another move to make TV streaming better for all viewers,…
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Press Releases
WILSON® ANNOUNCES PLAN TO SELL FIRST-EVER, 3D-PRINTED BASKETBALL
Wilson Sporting Goods Co. today announces the release of the Wilson Airless Gen1™ – the innovative, first-of-its-kind 3D-printed basketball that never needs to be inflated. Building off the success of the Airless Prototype debut last year, the limited-edition Wilson Airless Gen1 basketball will be available for purchase on Feb. 16. “We were overwhelmed by the excitement from our Airless Prototype, and we…
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Press Releases
Skechers Basketball Enters the Game
-In time for the start of the NBA season, global award-winning brand Skechers hits the hardwood with its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete. The initial wave of Skechers Basketball shoes launching next week includes two distinct mid-top styles—SKX Resagrip™ and SKX FLOAT™—that fuse innovative technologies with the…
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Gaming
See You on the Court: NBA® 2K24 Now Available Worldwide
2K announced that NBA® 2K24, the latest iteration of the top-rated NBA video game simulation series, is now available worldwide on PlayStation®5 (PS5®), PlayStation®4 (PS4®), Xbox Series X|S, Xbox One, Nintendo Switch™ family of systems, and PC***. Players can experience the past, present, and future of hoops culture with innovative updates in NBA 2K24. A focus on increased realism and competition are at…
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