Behavioral Science

Press Releases

Toyota Research Institute: Behavioral Science Can Unlock More Carbon Reductions from Electric Vehicles

The Toyota Research Institute (TRI) today released new research showing that behavioral science-based interventions significantly improve electric vehicle (EV) charging habits, helping reduce carbon emissions. The studies, conducted in the U.S. and Japan, tested ChargeMinder, a prototype app developed by TRI’s Human-Centered Artificial Intelligence (HCAI) division, which incorporates insights from behavioral science to improve EV charging behavior. Key findings: In the…