Blue Apron
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Press Releases
Blue Apron Unveils Bold New Brand, Menu Expansion, and Flexible Shopping Experience to Redefine Mealtime
Blue Apron, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup, and a subscription-free shopping experience. Reimagined for today’s busy households, the new Blue Apron offers more convenience, flexibility, and culinary variety than ever before – while maintaining the premium ingredients and chef-designed quality that made it a household name.…
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Press Releases
Blue Apron Introduces Ready to Cook Meals to Meet Growing Customer Demand for Quicker Options
Blue Apron (NYSE: APRN) introduces a new line of Ready to Cook meals to meet growing customer demand for convenient, quick and delicious meal options. Available to order as part of a subscription, each recipe comes with pre-portioned, pre-chopped ingredients and a recyclable aluminum tray—simply combine, bake and serve to enjoy a chef-designed, delicious meal with minimal preparation. “Our customers’…
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