Bourbon Gifting Reimagined

The Bar

Bardstown Bourbon Company Turns Any Bottle into a Personalized Gifting Experience

Bardstown Bourbon Company is introducing Bourbon Gifting Reimagined, a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application—until now. The program allows consumers to apply a premium NFC sticker to any bottle and attach a…