Bridgestone Americas
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Press Releases
Bridgestone Launches Potenza Race R Track Tire for the 2026 Lamborghini Revuelto SV
Bridgestone Americas (Bridgestone), a global leader in premium tires and sustainable mobility solutions, unveiled its latest semi-slick track tire, the Bridgestone Potenza Race R. The tire debuted at The Quail, A Motorsports Gathering 2026 alongside the new 2026 Lamborghini Revuelto SV (Super Veloce) as a bespoke variant of the track tire for the new SV supercar. Bridgestone launches Potenza Race R…
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Press Releases
Bridgestone to Debut Industry-First 70% Recycled & Renewable Demonstration Tire at WasteExpo
Bridgestone Americas (Bridgestone) today announced the company will debut a demonstration commercial tire at WasteExpo. The tire supports the use of 70% recycled and renewable materials1, making it the first commercially available tire in industry history to reach the milestone. It is the company’s first waste-specific tire to earn ISCC PLUS certification, a globally recognized system that supports the transition to…
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Press Releases
Firestone Launches Affinity AS Touring Tire to Enhance the Ride Quality, Handling of Mainstream Sedans and CUVs
Firestone, a subsidiary of Bridgestone Americas (Bridgestone), today announced the debut of its latest touring tire, the Firestone Affinity AS tire. Designed for the most popular cars, the Affinity AS tire is a reliable and capable solution helping give drivers both confidence and peace of mind. The Firestone Affinity AS tire is built to last, featuring a tread compound that is engineered…
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Press Releases
Bridgestone Launches Flagship Grand Touring Tire Turanza Prestige to Enhance the Comfort, Ride Quality of Premium Sedans and CUVs
Bridgestone Americas (Bridgestone) today announced the debut of its latest tire to include ENLITEN™ Technology, the all-new Bridgestone Turanza Prestige. Specifically engineered for premium sedans and crossovers, Bridgestone’s new flagship grand touring tire delivers a whisper-quiet ride with comfortable, responsive handling and precise wet-weather performance — all backed by a 70,000-mile limited warranty1. Turanza Prestige leads the grand touring tire segment in wear…
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Press Releases
Firestone Reveals the All-New, Long-Lasting Transforce HT3 and CV2 Tires for Hardworking Truck and Van Fleets
Bridgestone Americas (Bridgestone) today announced the debut of Firestone’s latest tires featuring the ENLITEN™ technology, the all-new Transforce HT3 and CV2. Engineered specifically for hardworking commercial highway vehicles, Firestone’s latest fleet tires are designed to deliver wet-weather performance, low-speed refinement, confident high-speed handling and exceptional wear life. Both Transforce HT3 and CV2 maximize wear performance to help improve sustainability over the…
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Press Releases
Bridgestone Develops Bespoke Potenza Sport Tires for Maserati’s First All-Electric SUV
Bridgestone Americas (Bridgestone), a global leader in premium tires and sustainable mobility solutions, has been chosen by Maserati to develop bespoke 20” tires for its first all-electric SUV, the Maserati Grecale Folgore. The new all-electric Maserati Grecale Folgore has been fitted with custom-developed 20″ Bridgestone Potenza Sport ENLITEN ties, Bridgestone’s ultra-high performance tire, to enhance its capabilities. After recent collaborations including…
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Press Releases
Bridgestone Launches WeatherPeak Touring Tire with Advanced All-Season Capabilities
Bridgestone Americas (Bridgestone) today announced the launch of the new Bridgestone WeatherPeak touring tire, offering a quiet, long-lasting ride with advanced all-season capabilities. As the Bridgestone brand’s first touring tire with all-weather capability, the Bridgestone WeatherPeak tire delivers superior driving control with acceleration and grip that outperforms the competition in both wet and dry conditions.1 Bridgestone introduces the WeatherPeak touring tire…
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Press Releases
Bridgestone Launches DriveGuard Plus: Next-Generation Premium Touring Tire with Run-Flat Technology
Bridgestone Americas (Bridgestone) today announced the launch of the all-new Bridgestone DriveGuard Plus premium touring tire, designed to deliver a comfortable ride backed by the security of an extended mobility promise. In addition to best-in-class run-flat technology, the DriveGuard Plus offers improvements in wet and winter performance for all-season reliability. Bridgestone Americas today announced the launch of the all-new Bridgestone DriveGuard…
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Press Releases
Bridgestone Launches New Rigid Dump Truck Tire, Real-Time Tire Monitoring Solution for Construction and Quarry Customers at AGG1
Bridgestone Americas (Bridgestone), a global leader in tires and sustainable mobility solutions, today announced it will showcase the latest in its integrated portfolio of off-the-road (OTR) products, technologies and services at the AGG1 Aggregates Academy & Expo March 29-31, 2022, in Nashville, Tenn. Demonstrating the benefits of using intelligent products backed by integrated technology solutions, Bridgestone will introduce its new 3-star 24.00R35 rigid dump…
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Press Releases
Bridgestone Announces Plans to Expand Americas Technology Center Campus with New Test Track Facility
Bridgestone Americas (Bridgestone) today announced plans to expand its Americas Technology Center campus to include a new vehicle dynamics test track for the development of future tire technologies. Bridgestone Americas today announced plans to expand its Americas Technology Center campus to include a new vehicle dynamics test track for the development of future tire technologies. The new tire testing facility…
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