Cole Swindell

Press Releases

MOUNTAIN DEW LAUNCHES “THIRST GUARDS” WITH COUNTRY MUSIC SUPERSTAR COLE SWINDELL AND LIMITED-EDITION PIT VIPER COLLABORATION

Mountain Dew, PepsiCo’s iconic beverage brand, today announced the launch of “Thirst Guards” to bring ice-cold refreshment directly to fans at key lake destinations nationwide. Led by multi-award-winning country music superstar Cole Swindell, the campaign kicks off July 4th weekend and features on-demand delivery services and on-land takeovers to keep coolers full of Dew to deliver an unmatched energizing summer experience for adventure-seeking…