Comcast Advertising
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Press Releases
Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes
Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative platform that gives brands an easy way to build TV-grade ads to reach audiences across the premium TV ecosystem. This platform is powered by a partnership with Waymark, a pioneer in using artificial intelligence to scale up video production. With this platform, advertisers can quickly build creative without the…
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Press Releases
Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape
Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. “the F.A.S.T. industry has grown exponentially and overlaps quite a bit now with what traditional TV has…
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