Luxury Spirits International (LSI) has officially announced the strategic importation of De Nada Tequila and Los Javis Mezcal, two rapidly growing artisanal brands, into its U.S. portfolio. These exciting additions join the company’s already distinguished lineup, which includes the award-winning Flor de Caña sustainable rum and the prestigious Camus Cognac.
The move marks a significant step forward in LSI’s mission to curate and scale premium, craft-forward spirits for the U.S. market, with a focus on storytelling, innovation, and retail visibility. Under this expanded portfolio, LSI will oversee distribution, sales, and marketing activities for De Nada and Los Javis across national accounts, and key trade channels.
Zaarath Prokop, President of LSI, commented:
“De Nada and Los Javis are two of the most compelling new voices in tequila and mezcal. Their commitment to heritage, transparency, and quality goes along with our values. Led by carbon neutral certified Flor de Caña Rum, we’re working on developing a portfolio of purpose-led brands.”
The integration reinforces LSI’s vision of building a dynamic spirits house that champions authenticity, sustainability, and relevance. The company is currently focused on developing trade visibility and strengthening distribution through brand education and training initiatives, with additional growth plans under evaluation for 2026.
For more information, visit www.luxuryspirits.com
About LSI
Luxury Spirits International (LSI) is a premium spirits importer and marketing company based in the U.S., representing iconic brands including Flor de Caña Rum, Camus Cognac, and now De Nada Tequila and Los Javis Mezcal. LSI works closely with trade and retail partners to deliver award-winning products to the U.S. market.
About The Author
