Cooper Tire

2019 SEMA

Cooper Tire Unveils New Discoverer EnduraMax™ Tire at SEMA Show November 5 through 8

FINDLAY, Ohio, Nov. 5, 2019 – Cooper Tire today introduced its latest innovation in all-season SUV tires in booth #43019 at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. The new Cooper® Discoverer EnduraMaxTM tire is designed to tackle the kind of rough roads that chew up tires and can be found just about everywhere throughout the U.S.…