CUPRA
-
Autos
CUPRA in preliminary talks with Penske Automotive Group ahead of entering the US market by 2030
CUPRA, the unconventional challenger brand that inspires the world from Barcelona, has begun preliminary talks with Penske Automotive Group to explore a new partnership ahead of entering the U.S. market by the end of the decade. Since its launch in 2018, CUPRA, the first new automotive brand created within the Volkswagen Group, has sold over 750,000 cars. The brand, which…
Read More » -
Autos
The first electric CUPRA, at -30ºC
Winter-time just a few kilometres from the Arctic Circle. Temperatures reaching 30 below zero and a circuit on a 6 km2 frozen lake. The CUPRA engineers have spent two years in this harsh environment, using cutting-edge technology to take the development of the CUPRA Born to the highest level. The first electric CUPRA, at -30ºC The dynamism of the first…
Read More » -
Autos
CUPRA Formentor: “We transformed nature into colour”
MARTORELL, Spain, Sept. 17, 2020 /PRNewswire/ — 28 grams of pearl blue, 25.2 of black, 9.2 of Crystal Silver, 1.5 of white, 0.6 of violet, a little bit of shine and aluminium… Behind these quantities there are more than three years of work, countless trials and at the end, a name: Petrol Blue. From the very moment the CUPRA designers began to draw the initial…
Read More »