Dhurchill Downs

Press Releases

White Claw® Becomes First-Ever Hard Seltzer Company to Partner with the Kentucky Derby®

CHICAGO, April 22, 2019 /PRNewswire/ — Today, White Claw® Hard Seltzer – the number one selling hard seltzer in the nation1 – announced its plans to serve as the first-ever hard seltzer sponsor of the Kentucky Derby. As the category leader with 54 percent share, volume and velocity within the hard seltzer space2, White Claw® will celebrate the event’s many traditions and join the 160,000…