Dodge
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Autos
Dodge Brand Stages ‘Inner Child Intervention’ in New Marketing Campaign for the Electrified Dodge Hornet R/T
Dodge appeals to the inner child of drivers in all-new marketing campaign for the all-new Dodge Hornet R/T “Inner Child Intervention” reminds consumers to listen to that voice inside their head and lean into the power of torque The cross-channel campaign will span across broadcast, social media channels and online video Thirty-second national campaign spot launches today, April 2 Additional social…
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Press Releases
Dodge Set to Reveal Brand’s Next-generation Charger Muscle Car
Dodge is on the clock and just a day away from revealing to the world the brand’s all-new, next-generation Dodge Charger muscle car. Mark your calendars: the global debut of the next era of Dodge muscle is set for tomorrow, March 5, 2024, starting at 11 a.m. ET., and can be viewed online at dodge.com. Dodge is on the clock and just a…
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Autos
Dodge Delivers New Line of Direct Connection Crate Long Blocks, Announces Hellephant C170 6.2L Supercharged Crate HEMI® Engine Available Q1 2024
Direct Connection, Dodge brand’s performance products line, announces Hellephant C170 Crate HEMI® Engine — same engine that powers the 1,025-horsepower Dodge Challenger SRT Demon 170 — available for purchase starting Q1 2024 Direct Connection announces new series of long blocks, including Hellephant C170 6.2L Supercharged Crate HEMI Long Block Additional new Direct Connection Long Blocks available Q1 2024 include: Hellcrate Redeye 6.2L…
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Autos
Devil in the Details: Dodge Announces Exclusive After-delivery Products for Dodge Challenger SRT Demon 170 Owners
Dodge isn’t satisfied with building the world’s quickest 0-60 production car, the 1,025-horsepower 2023 Dodge Challenger SRT Demon 170. The brand is enhancing the ownership experience for Brotherhood of Muscle members who bring home the fastest, quickest, most powerful factory muscle car in the world with a lineup of customized, limited-edition, serialized items that will be available for Challenger SRT Demon…
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Press Releases
Dodge Direct Connection and Jay Leno’s Garage Team Up to Offer New Line of Co-branded Premium Car Care Products
Direct Connection, Dodge brand’s performance parts line, and Jay Leno’s Garage announce a new line of co-branded car care products New initiative will deliver more than 20 premium car detailing and car wash supplies under the Direct Connection/Jay Leno’s Garage banner, including Direct Connection quick detailer, Direct Connection interior detailer, Direct Connection all-purpose cleaner and more Branded Direct Connection detailing bucket will be…
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Autos
Limited-edition Mopar ’23 Dodge Challenger and Dodge Charger Models Coming to US and Canada
For the first time, Mopar is producing two matching performance vehicles for the annual factory-vehicle customization program Superior craftsmanship from the Mopar Custom Shop adds exclusive exterior and interior details to 2023 Dodge Challenger and Charger R/T Scat Pack Widebody models Limited production of 440 units – 220 of each model Allocation to include 200 units of each model for the…
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Autos
Dodge, Ram Dominate Mass-market Brand Rankings for Fifth Straight Year in J.D. Power APEAL Study
Dodge breaks its own record of consecutive finishes atop the annual J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study ranking of mass-market brands with a first-place result in the 2023 edition. Dodge claims first place in APEAL for the fourth straight year, after becoming the only brand to ever finish atop the mass-market rankings for three consecutive years in 2022.…
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Autos
Dodge Fires Up Ordering for Challenger SRT Demon 170 – World’s Fastest, Quickest and Most Powerful Muscle Car Ever Produced
Dodge is opening the gates for ordering of the most powerful muscle car in the world, unlocking order books for the 1,025-horsepower, eight-second quarter-mile 2023 Dodge Challenger SRT Demon 170. The Dodge brand unveiled its seventh and final “Last Call” special-edition model in a dramatic helicopter-drop debut during the Dodge Last Call Powered by Roadkill Nights Vegas performance festival at The…
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Autos
The Most Powerful Muscle Car in the World: 1,025 Horsepower Dodge Challenger SRT Demon 170 Sets New Performance Benchmarks
2023 Dodge Challenger SRT Demon 170 reaches 60 miles per hour (mph) in just 1.66 seconds and delivers the highest g-force acceleration of any production car at 2.004 gs Dodge Challenger SRT Demon 170 delivers 1,025 total horsepower at 6,500 rpm and 945 Ib.-ft. of torque at 4,200 rpm on E85 ethanol blend Demon 170 produces 900 horsepower and 810…
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Autos
Dodge ‘Last Call’ Event in Las Vegas Set to Celebrate Reveal of Final Dodge ‘Last Call’ Special-edition Vehicle, Brand’s Electrified Performance Future
Dodge “Last Call” performance festival set for March 20, 2023, at Las Vegas Motor Speedway, will introduce final 2023 Dodge “Last Call” special-edition model and also highlight Dodge brand’s drive toward an electrified future Event marks the end of one era — the last of the Dodge Challenger and Dodge Charger in their current HEMI®-engine-powered forms — and the birth of…
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