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Downy Introduces an Immersive Fragrance Experience Where Consumers Can Step Inside the World Behind Luxury Laundry Scent

Today, Downy is inviting consumers to step into a NEW era of laundry, bringing luxury to every load, with the launch of the Downy Fine Fragrance House. The immersive pop-up debuts in Charleston, South Carolina, where consumers can experience its in-house perfumery firsthand, featuring the newest Boutique Botanicals and iconic Unstopables Unlimited Collections. The fragrances in this luxury tier are designed by…