El Nigocio Tequila

Press Releases

Introducing El Negocio Tequila

With its eye-catching label, elegant flavor profile and jaw-dropping auction debut, El Negocio Tequila was turning collectors’ heads months before its official release. A pure, 100% additive-free sipping tequila made by a third generation Master Distiller and conceived by a 100-point Napa Valley vintner, the first preview bottle of El Negocio sold for a staggering $10,000 at auction – a remarkable feat. Today, that premiere vintage of El Negocio officially…