ENLITEN Technology
-
Press Releases
Bridgestone Launches All-New Alenza Prestige Premium Highway Tire for CUVs, SUVs and Trucks
Bridgestone Americas (Bridgestone) today announced the debut of the all-new Bridgestone Alenza Prestige tire, a premium highway tire for CUVs, SUVs and trucks. The Alenza Prestige tire features a new, refined tread pattern and Bridgestone’s ENLITEN™ Technology. With a limited mileage warranty up to 70,000 miles1, plus precise wet performance, the Alenza Prestige tire is engineered for an effortlessly luxurious driving…
Read More » -
Press Releases
Bridgestone Launches New All-Weather Trucking Tire with ENLITEN Technology
Bridgestone Americas (Bridgestone) today launched the new Bridgestone W920 tire, engineered to meet the year-round needs of trucking fleets. This tandem-axle radial drive tire is designed to excel in all weather conditions. The W920 features Bridgestone’s next-generation ENLITEN technology, tailored specifically for extended tire life and maximum traction while promoting a focus on enhanced sustainability1. The new Bridgestone W920 features…
Read More » -
Press Releases
Bridgestone Launches All-New Turanza EverDrive Touring Tire with 80,000-mile Warranty for Sedans, CUVs and Minivans
Bridgestone Americas (Bridgestone) today announced the debut of the all-new Bridgestone Turanza EverDrive touring tire. Backed by an 80,000-mile limited warranty1 — Bridgestone’s longest mileage warranty — the Turanza EverDrive tire features a next-generation compound that helps protect against irregular and premature wear. Engineered for sedans, CUVs and minivans, the Turanza EverDrive tire can give drivers a sense of serenity and security…
Read More » -
Press Releases
Bridgestone Unveils Two New Tires with ENLITEN Technology and its Advanced Digital Service Dispatch Solution at TMC 2025
Bridgestone Americas (Bridgestone) today unveiled the new Bridgestone R273 Ecopia regional tire for the steer position and the Bridgestone Duravis M705 for mixed fleet vehicles in pick up and delivery (P&D) and last-mile delivery (LMD) fleets. Both are debuting at the 2025 Technology & Maintenance Council (TMC) Annual Meeting & Transportation Technology Exhibition. Both all-new tires feature the company’s next-generation ENLITEN…
Read More » -
Press Releases
Bridgestone Launches Flagship Grand Touring Tire Turanza Prestige to Enhance the Comfort, Ride Quality of Premium Sedans and CUVs
Bridgestone Americas (Bridgestone) today announced the debut of its latest tire to include ENLITEN™ Technology, the all-new Bridgestone Turanza Prestige. Specifically engineered for premium sedans and crossovers, Bridgestone’s new flagship grand touring tire delivers a whisper-quiet ride with comfortable, responsive handling and precise wet-weather performance — all backed by a 70,000-mile limited warranty1. Turanza Prestige leads the grand touring tire segment in wear…
Read More » -
Press Releases
Firestone Reveals the All-New, Long-Lasting Transforce HT3 and CV2 Tires for Hardworking Truck and Van Fleets
Bridgestone Americas (Bridgestone) today announced the debut of Firestone’s latest tires featuring the ENLITEN™ technology, the all-new Transforce HT3 and CV2. Engineered specifically for hardworking commercial highway vehicles, Firestone’s latest fleet tires are designed to deliver wet-weather performance, low-speed refinement, confident high-speed handling and exceptional wear life. Both Transforce HT3 and CV2 maximize wear performance to help improve sustainability over the…
Read More » -
Press Releases
Bridgestone Launches Dueler A/T Ascent to Match the Comfort and Capability of the Modern 4×4
Bridgestone Americas (Bridgestone) today announced the debut of its first ENLITEN™ Technology all-terrain tire, the all-new Bridgestone Dueler A/T Ascent. Specifically engineered for high rim diameter vehicles, Bridgestone’s latest all-terrain tire delivers excellent on-road refinement combined with excellent wet, winter and off-road traction. It also maximizes wear performance to improve sustainability over the life of the tire. Bridgestone Dueler A/T Ascent Key…
Read More » -
CES 2024
Bridgestone to Showcase a Customizable Suite of Solutions for Commercial Fleets at CES 2024
Bridgestone will return to Las Vegas for the Consumer Electronics Show (CES) on January 9-12, 2024, to showcase industry-leading products and mobility solutions for the commercial segment that are shaping the future of transportation. Bridgestone will present how its end-to-end customer experience, comprised of a suite of solutions, is driving sustainability, efficiency, safety and productivity for fleets large and small. In addition, the company will join strategic partners Kodiak, Penske, and Truckers Against Trafficking (TAT) for discussions…
Read More »