First Day Ready

Press Releases

Amazon Ads Launches “First Day Ready,” a Multi-Brand Campaign Connecting Brands to Gen Z at College’s Biggest Moment

Amazon Ads announces First Day Ready, a multi-phase brand partnership campaign developed by Brand Innovation Lab, the creative arm of Amazon Ads, that connects brands to Gen Z students heading to college. Amazon Ads First Day Ready The campaign brings together brand sponsors — Gatorade, Michael Kors, SharkNinja — each paired with an influencer ambassador across shoppable video, custom brand experiences,…