FJ

2019 SEMA

ICON 4×4 Will Debut Toyota FJ Roadster With Optima Batteries

World-renowned Toyota truck re-imagineer Icon 4×4 has created a new breed of bespoke FJ: The Roadster. This line begins with the company’s “old school” factory-appearing exterior, then cleanly simplifies the interior and amenities while evolving the mechanical experience. “We are probably best known for obsessing on small details,” comments Icon Co-Founder/ Lead Designer Jonathan Ward. “But for the FJ Roadster,…