Formula 1 Fan Experience

Press Releases

IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience 

IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly 400 million Tifosi closer than ever to cars, drivers and races they love. Now available in English and – for the first time – Italian, the app includes an all-new Race Centre and Racing Insights built with IBM watsonx delivering a more immersive experience. These…