Gibson Lab

Press Releases

Gibson: From the Gibson Lab, Introducing the Gibson Generation Collection Started in 1964, Launched in 2021

A new generation of artists have arrived, and Gibson–the iconic American guitar brand–has completed a new evolution in sound for acoustic guitar players, originally conceived in 1964. From the Gibson Lab, Gibson presents the new Gibson Generation Collection of Acoustic guitars. Inspired by a 1964 blueprint from the Gibson archives and continuing Gibson’s iconic history of innovation, the Gibson Generation Collection offers a new sonic experience to HEAR MORE OF YOU, featuring…