GreatCall

Press Releases

Best Buy Buys Cellphone Company For Baby Boomers

Best Buy has purchased GreatCall, a cellphone company geared to older adults, for $800 million.   In the first purchase by the chain under its new CEO Hubert Joly, who took over in 2012, Best Buy is targeting older users rather than Millenials.  GreatCall has 900,000 subscribers for its easy to use phones that can connect to call centers if…